Marketing Specialist

Marketing Specialist IIPosition Highlights - Office of Research & Partnerships (ORP) Marketing and Communications team at the University of Arizona is in search of a Marketing Specialist II. Working under the moderate guidance of the Web Manager, the Marketing Specialist II applies general knowledge of web content management, marketing writing, digital analytics, and SEO best practices, plans, creates, and executes digital marketing efforts—including website curation, updates, marketing copywriting, newsletters, and campaigns—to advance the initiatives, centers, museums, and programs within ORP. A primary focus of the role is keeping ORP's web presence accurate, current, and on-brand and coordinating regularly with point people across ORP and developing and executing a systematic approach to updating and curating the full portfolio of ORP-related websites.Lasting Impact through Strong Partnerships: By collaborating with industry, government, nonprofits and communities, The University of Arizona translates discovery into action that drives progress for the public good, extending the impact of research far beyond the university campus. Visa sponsorship is not available for this position. Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more! The University of Arizona has been recognized for our innovative work-life programs.Duties & Responsibilities - Coordinates marketing activities for the Office of Research and Partnership's (ORP) centers and institutes including web presence. Ensures sites and content are compliant and current with university standards and requirements. Writes and edits marketing and promotional copy for web pages and related digital content, translating program, center, and initiative information into clear, engaging, audience-focused messaging (marketing/content writing for general audiences). Coordinates with internal stakeholders across the ORP units to gather and prioritize updates. Develops and maintains a repeatable process for reviewing, updating, and curating content across the full portfolio of ORP-related sites. Plans, creates and executes digital marketing campaigns to support ORP's enrollment, engagement, initiatives and outreach objectives with departmental stakeholders. Reviews digital content for brand, accessibility, and quality standards to ensure compliance with university requirements with content contributors. Advises stakeholders on digital marketing approaches to improve audience engagement with university partners. Supports the development and distribution of email campaigns and the internal and external ORP newsletters, including setup, testing, and deployment. Manages moderately complex web, email, and social media initiatives to support strategic priorities. Interprets, complies and analyzes campaign metrics and engagement data via email and web channels monthly, quarterly and yearly to identify opportunities to optimize performance and campaign effectiveness with marketing colleagues. Manages and maintains internal and external digital mailing lists gathered for various ORP campaigns, newsletters, and events.Knowledge, Skills, and Abilities: Knowledge of digital metrics and analytics. Working knowledge of SEO best practices. Strong writing and editing skills, with the ability to produce clear, engaging marketing and web copy for non-specialist audiences. Ability to coordinate with and gather input from multiple units and stakeholders to keep web content accurate and current. Ability to establish and maintain systematic processes and workflows for ongoing content curation and site updates. Ability to think critically and make optimization decisions tied to brand strategies across multiple digital channels. Excellent organizational and time-management skills. Ability to maintain accuracy and attention to detail in completing tasks and reviewing information. Ability to receive and apply feedback, adapt to changing needs, and continuously improve processes and performance.Minimum Qualifications - Bachelor's degree or equivalent advanced learning attained through professional level experience required. Minimum of three years of relevant work experience, or equivalent combination of education and work experience.Preferred Qualifications - Bachelor's degree in communications, journalism, marketing, graphic design, or related field. Experience writing marketing or promotional copy for web and digital channels. Experience working with email marketing and marketing automation platforms such as Salesforce, Eventbrite, Mailchimp, etc. Experience managing newsletters and digital marketing campaigns. Experience maintaining and updating websites using a content management system (Drupal preferred). Experience with web technologies (e.g., HTML, CSS, etc.). Experience with design tools (e.g., Adobe Creative Suite, Canva) for creating digital content. Experience with email and digital marketing best practices.FLSA - ExemptFull Time/Part Time - Full TimeNumber of Hours Worked per Week - 40Job FTE - 1.0Work Calendar - FiscalJob Category - Communication and MarketingBenefits Eligible - Yes - Full BenefitsRate of Pay - $53,039 - $66,299Compensation Type - salary at 1.0 full-time equivalency (FTE)Grade - 7Compensation Guidance - The Rate of Pay Field represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity. The Grade Range represents a full range of career compensation growth over time. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.Career Stream and Level - PC2Job Family - MarketingJob Function - Communications & MarketingType of criminal background check required: - Name-based criminal background check (non-security sensitive)Number of Vacancies - 1Open Date - 9/4/2026Open Until Filled - YesDocuments Needed to Apply - Resume and Cover LetterSpecial Instructions to ApplicantNotice of Availability of the Annual Security and Fire Safety Report - In compliance with the Jeanne Clery Campus Safety Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University's campuses. These reports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures. Paper copies of the Reports can be obtained by contacting the University Compliance Office at View email address on click.appcast.io.