Marketing and Events Coordinator

Position Title Marketing and Events Coordinator Job Category Academic Staff Employment Type Regular Job Profile Stdnt Affairs Prog Spec Job Duties The Marketing & Events Coordinator plays a pivotal role in advancing the Austin E. Cofrin School of Business mission by creating meaningful connections that support student success, community engagement and educational access. This dynamic position leads strategic marketing and communications initiatives, develops compelling content across digital and print platforms, and plans high-impact events that bring students, alumni, employers, faculty, staff and community partners together. Guided by UW‑Green Bay’s mission of providing an innovative, problem‑focused educational experience and aligned with the University’s strategic priorities—including student success, inclusivity, digital transformation and community connections—the Coordinator serves as a catalyst for engagement, promoting opportunities that help learners thrive and rise. The ideal candidate is a creative storyteller, relationship builder and strategic organizer who thrives in a collaborative, mission‑driven environment. Working across academic programs, centers and student organizations, the Coordinator develops marketing strategies that strengthen the Cofrin School of Business brand, executes engaging student‑ and employee‑focused events, supports student leadership development, and uses data‑driven insights to continually improve outcomes. This role embodies UW‑Green Bay’s core values by advancing fearlessly, empowering success, provisioning access, building community and expressing gratitude while helping tell the story of a university where, together, we rise. Key Job Responsibilities Plan and execute most student‑facing and employee‑facing college‑level events, in collaboration with co‑hosts, and with help from the Student Engagement Assistant. Serve on engagement‑related committees and working groups: CSB Recruitment Committee (bi‑weekly), Community Relations working group (monthly), K12 relations working group (quarterly), All Campus Programmers (semesterly). Organize student‑focused programming and resources to promote new and ongoing educational initiatives. Generate and analyze reports of events and marketing outcomes. Marketing Lead college‑level marketing strategy and implementation across various projects in the Cofrin School of Business, with help from the Student Marketing Assistant. Write, edit, and publish content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns. Student Organizations Support CSB Student Orgs by being a point of contact for advisors and student org leaders, connecting them with answers and resources. Manage the Signature Events and Activity Fund. Chair the Student Leadership Council, which functions as a CSB student focus group. Centers Assist Centers with brainstorming, events, conference travel, social media, student engagement, recruiting student worker Lab Assistants. Department Cofrin School of Business Compensation Minimum compensation of $46,115. This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA). Required Qualifications Bachelor's degree at time of application. Preferred Qualifications Possession of or eligibility to obtain a valid driver’s license upon appointment. Experience with marketing and/or event planning. Conditions Of Appointment The home campus of this position is Green Bay and the successful candidate may occasionally be required to travel to or work at the Marinette, Sheboygan or Manitowoc Campus, based on operational needs. The position is a full‑time Academic Staff appointment. A pre‑employment education check which includes, but is not limited to, the verification of academic credentials will be conducted on the finalist(s). A criminal conviction investigation will be conducted on the finalist(s) and if there is prior work history within the last seven years with Universities of Wisconsin, a personnel file review check for employee misconduct. In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record. The University of Wisconsin‑Green Bay does not offer H‑1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. Benefit Details The Universities of Wisconsin provides an excellent benefits package to meet the diverse needs of its employees. For benefits eligible positions, this includes several health insurance options, with annual deductibles as low as $250/individual and $500/family. Our benefits package also includes dental, vision, several life insurance options, AD&D and Accident insurance and Flexible Spending and Health Savings Accounts. We participate in the Wisconsin Retirement System (WRS), where employer contributions begin immediately, and employees are fully vested after five years of service. The Universities of Wisconsin also provides supplemental retirement savings programs including a 403(b) and Deferred Compensation. In addition, eligible employees receive several types of paid leave benefits, which are prorated for employees working less than 100%. This includes nine legal holidays, 36 hours of personal holiday and between 96-130 hours of sick leave annually and paid parental leave. Eligible employees earn 13‑27 days of vacation each year, depending on years of service and employment type. For more details, please review the benefit quick guide linked below. UW System Employee Benefits Brochure Total Compensation Estimator Equal Opportunity Statement UW is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply. Confidentiality Statement The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis.Stat. sec. 19.36(7). #J-18808-Ljbffr University of Wisconsin-Green Bay