Paid Media Analyst

Job Description

Job Summary

We are looking for a Paid Media Analyst to support marketing experimentation and help identify strategies that drive subscriber and customer acquisition. This role partners with paid media, strategy, creative, and analytics teams to develop testing plans, track experiments, and turn results into practical recommendations. The ideal candidate has hands-on paid media experience, strong analytical skills, and an understanding of how testing informs campaign optimization.

Core Responsibilities

• Partner with marketing stakeholders to identify business questions and develop paid media testing plans
• Collaborate with paid media and analytics teams to set up, execute, track, and measure experiments across digital channels
• Support creative A/B tests, conversion lift tests, geo experiments, and other marketing measurement initiatives
• Analyze campaign performance to identify opportunities across creative, audiences, bidding strategies, and account structure
• Translate experiment results into clear recommendations and next steps
• Track the adoption and performance of winning strategies as they scale
• Help develop and maintain the quarterly experimentation roadmap
• Support a structured intake process to gather, evaluate, and prioritize proposed experiments
• Maintain sound testing methodology and monitor experimentation integrity
• Share findings with stakeholders through clear reports, presentations, and reference materials
• Monitor industry trends and identify testing opportunities around seasonal campaigns, major events, and product launches
• Help develop media testing playbooks and educate teams on testing methods and interpreting results

Required Skills/Experience (Must-Haves)

• 2+ years of professional experience in paid media planning, buying, marketing analytics, or a related role
• Direct, hands-on experience supporting performance marketing campaigns
• Experience using data to evaluate media performance and guide campaign decisions
• Exposure to marketing testing, experimentation, or related analytical work
• Understanding of paid media optimization across creative, audience targeting, bidding strategies, and account structure
• Familiarity with major paid media platforms and channels, including Meta, Google, programmatic, and connected TV
• Basic understanding of hypothesis testing, confidence levels, statistical significance, lift tests, and geo experiments
• Strong Excel skills for data analysis, experiment tracking, and reporting
• Ability to translate analytical findings into practical business recommendations
• Strong written and verbal communication skills

Preferred Skills/Experience (Nice-to-Haves)

• Experience supporting subscriber or customer acquisition campaigns
• Experience across paid social, paid search, programmatic, and YouTube
• Experience building or managing testing and experimentation roadmaps
• Strong foundation in statistics or experimental design
• Experience supporting global marketing initiatives
• Experience in sports, streaming, or subscription businesses

Key Competencies & Behaviors

• Analytical thinking and the ability to connect campaign results to business objectives
• Curiosity and creativity when developing hypotheses and identifying testing opportunities
• Attention to detail when setting up experiments, reviewing data, and interpreting findings
• Sound judgment when prioritizing business questions and recommending next steps
• Organization and time management across multiple experiments and stakeholder requests
• Clear communication with both technical and nontechnical audiences
• Collaboration across marketing, creative, analytics, and paid media teams
• Ownership and follow-through from experiment intake through reporting and implementation
• Adaptability as campaign priorities and business needs change

Work Environment

• Location: Manhattan
• Hybrid

Compensation & Benefits

• Pay Range: The approximate pay range for this position is between $31.00 and $45.00. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.
• Medical, Dental, & Vision Insurance Plans
• Employee-Owned Profit Sharing (ESOP)
• 401K offered

About KellyMitchell

At KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice.

Marketing Disclosure

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