Business Development Specialist

Farmers Branch, TX – Seeking Business Development Specialist

Join our team as a Business Development Specialist at MOOV Health & Wellness, where we are focused on outpacing aging through a physician-guided, personalized approach to wellness. In this role, you will be responsible for driving client acquisition and studio growth through community partnerships, event execution, lead generation, initial client conversion, and ongoing retention. If you’re passionate about wellness and want to make a meaningful impact on people’s lives, we’d love for you to join our team.

The Opportunity

• Own defined monthly KPIs to support month-over-month 7% growth; report weekly attainment to Studio Manager.
• Own lead-to-booking and booking-to-membership/package conversion performance.
• Drive monthly front-of-house revenue contribution through consultative selling and service optimization.
• Identify gaps in the client conversion funnel and implement solutions to improve performance.
• Confidently recommend services, packages, memberships, and add-ons aligned with client goals.
• Monitor individual and studio-level sales performance and adjust approach to meet targets.
• Partner with leadership to refine sales strategies, scripts, and promotional offerings.
• Maintain deep understanding of MOOV services, programs, and value proposition.
• Anticipate client needs and provide tailored recommendations to enhance outcomes.
• Ensure seamless coordination between front-of-house and clinical teams.
• Reduce client drop-off by proactively managing follow-up, re-engagement, and retention efforts.
• Maintain accurate documentation in Zenoti and ensure compliance with HIPAA and company policies.
• Coordinate daily service flow to minimize wait times and optimize client experience.
• Own all inbound lead tracking, follow-up, and pipeline management processes.
• Ensure all inquiries are responded to within established service level expectations (<24 hours).
• Monitor lead sources, conversion trends, and drop-off points to identify improvement opportunities.
• Optimize inquiry-to-booking workflows and client communication strategies.
• Maintain CRM/EHR accuracy and ensure no lost or unaddressed opportunities.
• Provide data-driven insights and recommendations to improve conversion performance.
• Own execution of local growth strategy through partnerships, events, and community outreach across MOOV's locations in the assigned region.
• Develop and maintain relationships with local businesses, employers, and referral partners.
• Plan and execute monthly events, workshops, and promotional activations.
• Represent MOOV as a brand ambassador in the community.
• Track and evaluate ROI of events, partnerships, and employer accounts based on lead generation and conversion outcomes.
• Identify new opportunities to expand market presence and drive client acquisition.
• Build and maintain a physician and clinical referral network across the DFW area; develop relationships with orthopedic, sports medicine, primary care, and physical therapy providers to drive clinical referral volume.
• Manage a defined monthly events and partnership budget; report ROI and recommend reallocations quarterly.
• Partner with the Studio Manager – MOOV to execute studio-level growth strategies and achieve revenue targets across MOOV locations in the assigned region.
• Provide insights and recommendations based on performance data, client behavior, and market trends.
• Coordinate outreach, partnership, and pipeline activity across MOOV's Frisco and Farmers Branch locations to ensure consistent lead generation and conversion performance.
• Collaborate on staffing, scheduling, and workflow optimization to maximize efficiency and revenue.
• Support implementation of promotions, campaigns, and new service offerings.
• Act as a key partner in identifying operational gaps and executing improvement plans.
• Enable the Studio Manager to focus on broader operational leadership by driving front-of-house performance.

Required Experience and Competencies

• High School diploma or GED equivalent required.
• 2-3 years in sales/client services with revenue accountability, CRM experience, proven conversion success required.
• Demonstrated track record of meeting or exceeding conversion, membership, or revenue targets required.
• Experience with CRM or practice management platforms (Zenoti, Mindbody, Salesforce, or equivalent) required.
• Familiarity with HIPAA requirements and the handling of health-related client information required.
• Experience working in a wellness, fitness, hospitality, or healthcare-adjacent environment required.
• Bachelor's degree in Business, Marketing, Communications, Healthcare Administration, Exercise Science, or a related field preferred OR an equivalent combination of education and professional experience that demonstrates attainment of the required competencies.
• Relationship building and networking across diverse audiences — clients, community partners, clinical providers, and corporate employers.
• Consultative selling and needs-based communication; ability to frame MOOV's value in terms of client or partner goals.
• Revenue accountability and quota ownership; self-monitors performance and course-corrects without waiting to be directed.
• Lead pipeline management; tracks inquiries, follow-ups, and conversion stages with discipline and accuracy.
• CRM proficiency and data governance; maintains complete, timely, and compliant records in health-adjacent platforms.
• B2B and employer account development; engages HR and benefits decision-makers and manages ongoing account relationships.
• Community outreach and partnership execution; builds and sustains a local referral and visibility presence.
• Event planning and activation; designs, executes, and measures community events tied to lead generation outcomes.
• Healthcare compliance awareness; handles client and clinical information with HIPAA-appropriate judgment and discretion.
• Performance reporting and data analysis; translates conversion metrics, ROI, and trend data into actionable recommendations.
• Cross-functional collaboration; coordinates effectively between front-of-house, clinical, and leadership teams.
• Influencing without authority; moves initiatives forward through credibility and relationship capital, not formal reporting lines.
• Adaptability and self-direction; manages competing priorities across outreach, sales, and operational responsibilities with minimal supervision.
• Brand representation; consistently embodies MOOV's values and positioning in every community and client interaction.
• Strategic growth thinking; identifies market opportunities, partnership gaps, and client acquisition channels proactively.

The Practice

MOOV Health and Wellness

At MOOV, we believe that aging doesn’t have to mean slowing down. Our focus is helping individuals outpace aging by embracing a proactive approach to their health. Through a personal, pioneering, and physician-led approach, we offer solutions that promote physical, mental and emotional well-being, unlocking each member’s full potential.

The Community

• Farmers Branch, Texas, is a charming city that offers residents a blend of suburban tranquility and urban convenience.
• Situated just 12 miles north of downtown Dallas, it provides easy access to major highways and is less than 15 minutes from both Dallas/Fort Worth International Airport and Dallas Love Field Airport.
• The city boasts attractions like the Farmers Branch Historical Park, a 27-acre outdoor museum showcasing over 165 years of local history, and the Firehouse Theatre, an award-winning venue hosting live performances.
• Outdoor enthusiasts can explore the John F. Burke Nature Preserve, a 104-acre retreat featuring walking trails through wetlands and upland forests.
• Sports fans will appreciate the proximity to Dallas's professional teams, including the NFL Cowboys, NBA Mavericks, and NHL Stars.
• The climate features hot summers with highs around 97°F and mild winters averaging lows of 38°F.
• With its rich history, cultural amenities, and strategic location, Farmers Branch stands out as a desirable place to live and work.

Benefits & Beyond*

MOOV cares about the whole you. With our comprehensive compensation and benefits package, we are mindful of what matters most support your needs of today and your plans for the future.

• Superior health plan options.
• Medical, dental, vision, HSA/FSA, life coverage, and more.
• 401(k) retirement savings plans.
• Generous paid time off.
• Voluntary benefits and family planning support.
• Professional and career development programs.
• Employee Assistance Program (EAP).
• Wellness program.
• Commuter benefits.
• Student loan refinancing discounts.

*Benefits for part-time and per diem vary. Please speak to a recruiter for more information.

MOOV does not discriminate against any person on the basis of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information (including family medical history), veteran status, marital status, pregnancy or related condition, or any other basis protected by law. MOOV is committed to complying with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity. 

Applicants only. No agencies please.