Digital Marketing Product Lead

Digital Marketing Product Lead

Location: Alameda, CA | Employment Type: Perm/Direct hire

Our client is seeking a Digital Marketing Product Lead to lead strategy, roadmaps, and delivery across an enterprise marketing technology portfolio. This position partners with commercial, marketing, product, engineering, architecture, and external teams to deliver scalable digital solutions and improve customer engagement. Candidates should bring progressive enterprise IT experience with senior-level ownership of digital applications or products.

Key Responsibilities

• Define MarTech product strategy, roadmaps, architecture, and execution plans.
• Translate business and marketing needs into requirements, user stories, priorities, and measurable outcomes.
• Lead cross-functional delivery across product, engineering, architecture, quality, agencies, consultants, and vendors.
• Guide solution design, integrations, and build-versus-buy evaluations.
• Use engagement data and analytics to assess customer journeys and business impact.
• Manage products from ideation and launch through ongoing optimization.

Required Qualifications

• Progressive enterprise IT experience supporting business functions, including senior-level digital application or product-management ownership.
• Strong MarTech product-management experience involving customer journeys, campaigns, engagement, and commercial stakeholders.
• Experience developing product strategies, roadmaps, requirements, and execution plans.
• Strong understanding of enterprise applications, integrations, architecture, and data flows.
• Demonstrated ability to lead cross-functional product delivery using Agile/product-centric practices.
• Strong executive communication, stakeholder management, prioritization, and problem-solving skills.

Preferred Qualifications

• Experience in life sciences, pharmaceuticals, biotechnology, healthcare, or another regulated industry.
• Product-oriented experience with Salesforce Marketing Cloud or comparable marketing technology platforms.
• Familiarity with Veeva, Salesforce, CRM, AWS, Azure, marketing analytics, Scrum/Kanban, GxP, HIPAA, GDPR, or related technologies and frameworks.
• Experience with digital agencies, content platforms, media orchestration, marketing data, or applied AI.

Equal Employment Opportunity

Our client is committed to providing equal employment opportunities. Qualified applicants will be considered without regard to race, color, religion, sex, national origin, age, disability, genetic information, or other status protected by applicable law. Reasonable accommodations are available for qualified individuals with disabilities and for other circumstances as required by applicable law.

The EEOC identifies race, color, religion, sex, national origin, age (40 or older), disability, and genetic information among the characteristics protected by federal employment-discrimination laws.

Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Pay Details: $174,000.00 to $230,000.00 per year