Senior Director, Cardholder Retention & CX Lead

Senior Director, Cardholder Retention & CX Lead Join to apply for the Senior Director, Cardholder Retention & CX Lead role at Corpay Senior Director, Cardholder Retention & CX Lead 2 days ago Be among the first 25 applicants Join to apply for the Senior Director, Cardholder Retention & CX Lead role at Corpay Get AI-powered advice on this job and more exclusive features. What We Need Corpay is currently looking to hire a results-driven and customer-obsessed Senior Director, Cardholder Retention & CX Lead to design, implement, and optimize strategies that increase cardholder lifetime value. This role will focus on improving retention, driving card usage (average spend and frequency), reducing attrition, and delivering seamless experiences across the entire cardholder journey—from onboarding to activation, usage, and beyond. You will report directly to the president, GM and regularly collaborate with Marketing, Operations, and the technology team. What We Need Corpay is currently looking to hire a results-driven and customer-obsessed Senior Director, Cardholder Retention & CX Lead to design, implement, and optimize strategies that increase cardholder lifetime value. This role will focus on improving retention, driving card usage (average spend and frequency), reducing attrition, and delivering seamless experiences across the entire cardholder journey—from onboarding to activation, usage, and beyond. You will report directly to the president, GM and regularly collaborate with Marketing, Operations, and the technology team. How We Work As a Senior Director, Cardholder Retention & CX Lead, you will be expected to work in an on-site environment. Corpay will set you up for success by providing: Assigned workspace in the Brentwood, TN office Company-issued equipment Formal, hands-on training Role Responsibilities The responsibilities of the role will include: Retention Strategy & Commercial Impact Develop and execute retention programs to extend cardholder lifecycle, improve engagement, and reduce churn. Identify and act on usage trends to grow average transaction value (ATV) and average transaction frequency (ATF). Monitor key lifecycle metrics and implement interventions to optimize CLV (Customer Lifetime Value). Define and manage loyalty or benefits-based programs that influence stickiness and satisfaction. Customer Experience Optimization Map and continuously improve end-to-end cardholder journeys—from onboarding and activation to everyday usage. Partner with design and ops teams to remove friction points and enhance moments that matter. Use NPS, CSAT, complaint analysis, and voice-of-customer data to refine touchpoints and resolve systemic issues. Cross-Functional Execution Work closely with Analytics to define retention KPIs, segment behavior, and identify risk of attrition. Collaborate with Marketing to craft campaigns that nurture cardholder habits and usage. Partner with Product, IT, and Operations to deliver a best-in-class CX platform that supports personalization and timely interventions. Data-Driven Insight & Innovation Leverage data to uncover behavioral insights and test hypotheses on churn triggers and retention levers. Design and iterate on A/B tests and lifecycle campaigns to increase activation, usage, and renewal. Advocate for system changes or tech enhancements based on evidence of customer friction or unmet needs. Qualifications & Skills Experience & Expertise 10+ years of experience in consumer finance, cards, digital banking, or payments—ideally in a CX, lifecycle, retention, or product marketing role. Proven track record in driving usage, reducing attrition, and improving retention through data-backed initiatives. Experience managing cross-functional initiatives in a matrixed organization. Customer-Centric Thinking Deep understanding of cardholder psychology, needs, and behavioral economics. Strong grasp of customer experience principles, journey mapping, and service design. Collaboration & Communication Adept at working across Analytics, Marketing, Operations, and Tech to deliver cohesive outcomes. Clear and persuasive communicator who can influence without authority and drive alignment. Technical & Analytical Familiarity with card product metrics and CLV modeling. Strong understanding of marketing automation, digital CRM tools, and customer data platforms (CDPs). Able to interpret analytics and translate them into actionable business initiatives. Benefits & Perks Medical, Dental, & Vision benefits available from the 1st month after hire 401 (k) plan (subject to eligibility requirements). Robust PTO offerings, including major holidays, vacation, sick, personal, and volunteer time. Employee discounts with major providers (i.e., wireless, gym, car rental, etc.). Equal Opportunity/Affirmative Action Employer Corpay is an Equal Opportunity Employer. Corpay provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department. For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Referrals increase your chances of interviewing at Corpay by 2x Get notified about new Senior Director of Marketing jobs in Brentwood, TN . 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