Marketing Communications Specialist - Vertical Markets & Solutions

Marketing Communications Specialist – Vertical Markets & Solutions Location: Onsite – Berlin, CT, 5 days a week. Must currently live within commuting distance. ASSA ABLOY is the global leader in access solutions. What you will be doing This role focuses on the hands‑on execution of marketing communications that support sales initiatives across key vertical markets and solution areas. Key responsibilities Develop and implement marketing communication plans that support growth within priority vertical markets such as data centers, government, commercial real estate/national accounts, and retail, and solutions including sustainability, decorative, glass, and windstorm. Create, update, and maintain marketing materials including brochures, sell sheets, presentations, websites, case studies, videos, email campaigns, trade show materials, social media content, and other promotional assets. Coordinate and support public relations activities, including drafting press releases, gathering customer success stories, and assisting in the development of thought‑leadership content. Collaborate with the Experiential Marketing team to support messaging and asset creation for trade shows, industry events, and targeted field activations. Work closely with other marketing communications team members to ensure alignment across campaigns, vertical strategies, and solution portfolios. Support communication needs related to partnerships and joint solution initiatives as assigned. Manage project timelines, reviews, and deliverables to ensure work is completed on time and within brand standards. Coordinate with external vendors, agencies, and contractors as needed for creative development, production, and distribution. Maintain familiarity with competitive trends, emerging technologies, and market dynamics to continually refine messaging and content. Perform other duties and responsibilities as assigned. What we are looking for Excellent organizational and time‑management skills; ability to manage multiple tasks in a fast‑paced, evolving environment. Strong written and verbal communication skills with the ability to translate technical or complex concepts into clear, compelling messages. Strong interpersonal skills and the ability to work collaboratively with cross‑functional teams. Dependable and accountable. Alignment with organizational values. Ability to travel (up to 15%) and meet the requirements of meetings, conferences, and events. Education and Experience College/University degree preferred in Marketing, Communications, or a related field; minimum high school/GED diploma acceptable if accompanied by relevant work experience. 2–7 years of marketing or communications experience, preferably in a B2B or solution‑focused environment. Experience creating content for digital and traditional channels. Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) or similar tools is a plus. Experience with vertical marketing, segmentation, or industry‑specific messaging is a plus. Technical aptitude and interest in learning about access solutions, building systems, or related technology markets preferred. Proficiency in Microsoft Office; familiarity with marketing automation or email marketing tools is a plus. Special considerations Onsite position based out of Berlin, CT – 5 days a week, must currently live within commuting distance. Ability to travel (up to 15%) and meet the requirements of meetings, conferences, and events. Benefits Competitive compensation and benefits package, including bonus, a 401(k) plan, education assistance, and an environment that reflects our commitment to employees. ASSA ABLOY is an Equal Opportunity Employer/Minorities/Females/Disabled/Veteran. #J-18808-Ljbffr