Website Manager

Position Summary The Website Manager oversees the strategic development, maintenance, and optimization of the Lawson State Community College website to ensure it serves as an effective marketing and communication asset. The role is responsible for website content management, analytics and performance measurement, accessibility compliance, search engine optimization, emerging technologies, and coordination with third‑party vendors. The manager collaborates with campus leaders to ensure the website accurately represents the College’s brand, meets accessibility standards, provides an excellent user experience, and supports institutional goals including student recruitment, enrollment, and campus engagement. Salary Schedule: E2‑02 ($50,680 – $68,169) based on experience. Responsibilities Manage website content development and maintenance—oversee the development and ongoing maintenance of website pages; coordinate content updates with campus departments and colleagues; ensure content is current, accurate, and aligned with institutional messaging and brand standards. Implement and analyze web analytics—establish and maintain Google Analytics tracking; monitor user behavior, traffic patterns, and conversion metrics; analyze data to identify trends and optimization opportunities; provide performance reports to the Director and campus stakeholders with actionable insights. Optimize website user experience and conversion—analyze user journeys, identify drop‑off points; implement improvements to navigation, page speed, and mobile responsiveness; track conversion metrics and recommend changes to improve performance. Ensure the website meets Section508 Accessibility Standards and WCAG2.1 guidelines; conduct ongoing accessibility audits; work with campus colleagues to develop accessible digital content. Implement search engine optimization (SEO) and answer engine optimization (AEO) strategies to improve organic search visibility; conduct keyword research and on‑page optimization; monitor performance metrics. Manage the college’s content management system (CMS) platform; customize and maintain CMS functionality; install and update plugins and third‑party integrations; ensure CMS security and performance. Manage relationships with vendors providing hosting, accessibility services, mobile app development, chatbot deployment, and related web services. Monitor website uptime, page load speeds, and overall performance; work with IT and hosting vendors to maintain server stability. Monitor the website to ensure brand standards, visual consistency, and messaging alignment across all pages. Ensure website domain and hosting registrations are current; manage website‑based subscriptions; maintain Google Business and Bing Places listings. Provide occasional audiovisual and technical support as needed for college activities, and assist with photography, video, and audio support. Perform other duties as assigned by the Director. Basic Qualifications Associate’s Degree or equivalent from a regionally accredited institution in Computer Science, Web Development, Marketing, Communications, or related field. Three (3) years of website management and CMS administration experience. Proficiency with Google Analytics and other web analytics platforms. Strong understanding of accessibility standards. Experience with website content management systems. Knowledge of SEO best practices and implementation. Excellent written and verbal communication skills. Ability to manage multiple projects and work well under deadlines. Strong organizational skills and attention to detail. Preferred Qualifications Bachelor’s Degree in Web Development, Information Technology, Marketing, Communications, or related field. Experience in higher education website management. Google Analytics certification or advanced training. Experience with conversion optimization and A/B testing. Experience managing third‑party vendor relationships. Knowledge of mobile app development and chatbot platforms. Project management experience. Understanding of digital marketing and marketing metrics. Ability to manage multiple priorities and deadlines. Detail‑oriented and quality‑focused attitude. Flexibility and adaptability to changing technology and institutional priorities. Willingness to work a flexible schedule as needed. Comfortable learning new technologies and software platforms. Physical ability to lift and carry light objects within safety limits. Physical Requirements Ability to stand or sit for prolonged periods in a general office environment. Ability to travel independently and navigate multiple campuses. Ability to lift, move, or transport up to 25 lbs. Ability to climb a ladder and/or step stool, bend, stoop, kneel, etc. Lawson State Community College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System that no employee or applicant for employment or promotion shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment on the basis of any impermissible criterion or characteristic. Lawson State Community College will make reasonable accommodations for qualified disabled applicants upon request. The applicant chosen for employment will be required to sign a consent form for a criminal background check. The college is an active participant in the Employment Eligibility Verification Program (E‑verify). E‑verify electronically confirms an employee’s eligibility to work in the United States as required by the Department of Homeland Security. #J-18808-Ljbffr