Paid Media Marketing Manager

The Paid Media Manager leads the planning, execution, and optimization of digital advertising campaigns that drive awareness, generate demand, and support sales growth. This role is focused on bringing in the right leads, not just more leads. You’ll be responsible for driving high‑quality prospects who turn into real sales opportunities across Acuity Brands’ lighting and lighting controls solutions. Success is measured by lead quality, conversion to opportunity, and pipeline impact. You’ll work closely with sales and marketing teams to understand what’s actually converting, adjust targeting and messaging, and continuously improve performance. This role requires someone who is both strategic and hands‑on, comfortable building campaigns, creating reports, analyzing results, and making strategic recommendations and optimizations based on data. Key Responsibilities Develop and execute integrated paid media strategies from concept through launch and optimization. Manage full‑funnel campaigns across: Google (Search, Demand Gen, YouTube) Paid social (LinkedIn, Meta, Pinterest) Align campaigns to key business priorities, including product launches, vertical markets, and growth initiatives. Partner cross‑functionally to ensure alignment on messaging, targeting, and campaign objectives. Own day‑to‑day management and optimization of paid media channels. Conduct keyword research, audience segmentation, and competitive analysis. Develop campaign structures, ad groups, and targeting strategies. Manage and allocate budgets across channels to maximize performance and efficiency. Demand Generation & Pipeline Growth Drive high‑quality leads across key audiences, such as electrical distributors, contractors, ESCOs, lighting designers and specifiers, architects and engineers, enterprise and facility leaders. Optimize campaigns toward MQLs, SQLs, and pipeline contribution, not just clicks or impressions. Contribute to the development of ABM capabilities, including targeted campaigns for strategic accounts. Campaign Optimization & Analytics Analyze campaign performance and provide actionable insights to stakeholders. Monitor and optimize KPIs including cost per click, click‑through rate, engagement rate, conversions, and pipeline influence. Execute A/B testing across creative, messaging, landing pages, and targeting strategies. Use analytics platforms such as Google Analytics to track performance and attribution, and build reporting dashboards in Looker Studio. Partner with content and product marketing teams to develop ad creative and messaging. Contribute to ad copy development and landing page optimization. Ensure messaging resonates with technical and specification‑driven audiences. Skills and Minimum Experience Required Required 5+ years of experience in paid media, digital advertising, or performance marketing (B2B preferred). Proven ability to manage and optimize multi‑channel paid campaigns. Strong analytical skills with a data‑driven approach to decision‑making. Experience with platforms such as Google Ads, LinkedIn Campaign Manager, and paid social platforms (Meta, Pinterest). Experience managing budgets and optimizing for efficiency and ROI. Familiarity with analytics and reporting tools (e.g., Google Analytics). Strong project management and communication skills. Preferred Experience in lighting, manufacturing, or industrial markets. Understanding of AEC audiences and specification sales processes. Experience with Dun & Bradstreet Visitor Intelligence. Familiarity with ABM platforms (e.g., Demandbase, 6sense). Digital advertising strategy and execution expertise. Data analysis and campaign optimization. Budget management and forecasting. A/B testing and experimentation. Creative thinking and ad copy development. Cross‑functional collaboration. Project management and organization. Understanding of SEO/SEM interplay. Acuity Inc. values diversity and is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, age, gender, sexual orientation, gender identity, ethnicity, national origin, disability, pregnancy, religion, veterans, genetic information, or other characteristics protected by law. Nearest Major Market: Atlanta. Job Segment: Marketing Manager, Machinist, Advertising, Media, Marketing, Manufacturing. #J-18808-Ljbffr ByteLight