Social Media Specialist

Job Title: Social Media Specialist

Location: Phoenix, AZ

Employment Type: Full time

Reports To: Brand Marketing Manager

Travel: 15%

Work Schedule: Mon-Fri 8am-5pm

Compensation & Benefits

Pay Range: $54,600-$68,200k per year

Incentive Pay: Quarterly performance bonus

Benefits Summary: Medical, Dental, Vision, 401(k) profit sharing, Vacation, Holidays, Floating Holidays, Company-paid LTD and life insurance, and Sick leave

POSITION SUMMARY

The Social Media Specialist owns organic social for Main Event, FoodStory Brands’ protein bar brand, and helps define how the brand looks, sounds, and shows up in people’s feeds. Working closely with the Brand Marketing Manager, the role turns brand strategy into social-first content. It owns the monthly content calendar, the content mix, the asset library, and monthly performance reporting; captures and edits photo and short-form video; designs social-first graphics; and engages the community in real time in the brand’s voice.

The role uses independent judgment to decide which timely cultural moments to act on, recommends content and platform strategy based on performance data, and brings new ideas to the table rather than only executing them.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties are essential to successful performance in this position. Other duties may be assigned.

Content Strategy and Planning

• Own the monthly content calendar, built with the Brand Marketing Manager and planned up to one month in advance
• Set the content mix across brand pillars, campaigns, and timely cultural moments, and decide which moments the brand acts on
• Monitor platform trends, emerging formats, and cultural conversations, and recommend relevant opportunities for Main Event
• Own the scheduling and publishing workflow across Main Event’s social channels, and publish approved content

Content Creation and Production

• Help define and maintain the brand’s social-first visual style across photo, short-form video, and graphics
• Own the content library: maintain a running inventory of brand assets and identify gaps
• Develop shot lists based on upcoming content needs, campaigns, and social trends
• Capture and direct high-quality photo and video content optimized for social, including real-time content at brand events, partnerships, and activations
• Plan and run content shoots, both on-site and off-site
• Create and edit short-form video (Reels, TikToks) using platform trends, sounds, hooks, and social-first storytelling
• Design social-first graphics using Canva and/or Adobe Creative Suite
• Write platform-appropriate captions and select tags, hashtags, and keywords to maximize organic visibility
• Route social copy that includes product, nutrition, or health claims through the brand’s claims review and approval process before publishing

Community Management

• Help set the tone and response standards for comments, DMs, and brand mentions
• Engage with the community in real time on the brand’s behalf, responding to comments, DMs, and mentions within the brand voice and response standards
• Lead real-time community management around product launches, partnerships, events, and other key brand moments
• Build a habit of proactive engagement with relevant creators, athletes, brands, consumers, and conversations
• Create a feedback loop that brings notable consumer feedback, recurring questions, and emerging conversations back to the Brand Marketing Manager
• Support influencer and partnership efforts as needed, including PR packages

Performance Reporting and Optimization

• Own monthly organic social reporting, covering impressions, engagement, follower growth, and other relevant platform metrics
• Analyze performance to identify top-performing content, trends, and recurring themes, and turn the findings into recommendations for future planning
• Partner with the Brand Marketing Manager on an ongoing test-and-learn approach for content formats, creative approaches, posting strategies, and platform tactics
• Maintain confidentiality and use discretion when working with unreleased products, partnerships, and campaign plans
• Attends all required staff trainings and meetings, and completes all assigned training on time
• Adheres to and promotes the FoodStory Brands Mission, Vision, and Values while acting as a role model for others
• Other duties as assigned

SCOPE AND AUTHORITY

• Hands-on ownership of organic social for Main Event, from calendar planning through publishing, community management, and reporting
• Owns the content calendar, asset library, and monthly performance reporting, not just their execution
• Authority to engage with the community in real time within agreed brand voice and response standards
• Expected to identify and recommend timely social opportunities, and bring new content ideas to the table
• Direct working relationship with the Brand Marketing Manager, plus cross-functional partners on shoots, events, partnerships, and influencer efforts

FIRST-YEAR SUCCESS MEASURES

• Content calendar delivered monthly, at least one month in advance
• Follower growth of and engagement rate of across Main Event’s primary channels
• Monthly performance reports delivered with insights and recommendations
• Brand voice and community response standards documented and in use

SUPERVISORY RESPONSIBILITIES

This position has no direct supervisory responsibilities.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or a related field preferred, or equivalent experience
• 2–3+ years of experience in social media, content creation, digital marketing, or a related field
• Experience capturing and editing short-form photo and video content
• Experience reviewing social media analytics and translating performance data into actionable insights
• Proficiency in Canva and/or Adobe Creative Suite
• Experience with social media management and reporting platforms preferred
• Interest in fitness, nutrition, sports, wellness, or performance culture preferred

Portfolio of social content created by the candidate, required with application

KNOWLEDGE, SKILLS, AND ABILITIES

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Strong understanding of Instagram and TikTok, including current platform trends and best practices
• Strong copywriting skills, with the ability to adapt tone and messaging for social
• Strong eye for what performs and the judgment to act on a timely moment within brand standards
• Strong attention to detail and ability to manage multiple deadlines at the same time
• Comfortable working behind the camera and directing content in fast-paced environments
• Proactive mindset and willingness to bring new ideas to the table
• Ability to use discretion and maintain confidentiality
• Demonstrated commitment to FoodStory Brands’ entrepreneurial culture — thinking dynamically, acting with transparency, and committing to shared success and mutual growth

PHYSICAL DEMANDS AND WORK ENVIRONMENT

This position operates in a professional office environment and on location at content shoots, events, and activations, with travel of approximately 15%. Occasional evening and weekend availability is required for timely coverage of special events and activations. While performing the duties of this position, the employee is regularly required to sit for extended periods and communicate verbally and in writing; frequently stands and moves for extended periods during shoots and events; and occasionally lifts and/or carries up to 25 pounds of camera and production equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Hiring Process

Our process may include application review, interviews, assessments, reference checks, and a conditional offer.

Equal Opportunity Employer Statement

The Company is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected status.

Accommodation Statement

Applicants needing accommodation during the hiring process may contact human resources @ View email address on click.appcast.io.

Work Authorization

Employment is contingent upon the ability to work lawfully in the United States and completion of employment eligibility verification after hire.

Background Check / Drug Testing

Employment offers may be contingent upon job-related screening, where permitted by law.

At Will Employment

Employment with FoodStory Brands is at-will, meaning either the employee or the company may end the employment relationship at any time, with or without cause or notice, unless otherwise required by applicable law.

This job postings not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The company reserves the right to modify this description at any time.