Digital Program Coordinator

Digital Program Coordinator Southern Tide, LLC – mission is to share our love for the coastal lifestyle through premium products, experiences, and service. This role is in office, located in Southern Tide's downtown Greenville office. We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401(k) with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts. Position Overview Digital Program Coordinator – responsible for overseeing and advancing Southern Tide’s customer loyalty program. This role encompasses the development and execution of the program’s strategy, driving business objectives, and ensuring the effective reporting of program goals and outcomes. Responsibilities Oversee and manage the customer loyalty program from inception to execution. In partnership with eCommerce Manager, develop and implement the overall strategy for the loyalty program, ensuring alignment with company goals. Collaborate with Marketing and eCommerce to define the broader customer strategy for including new, returning, top and lapsed customers. Create and maintain a KPI dashboard to track the business impact of the loyalty program and overall customer initiatives. Create a customer journey map to ensure ideal end‑to‑end journey for customer and report on performance and improvements. Collaborate with eCommerce team to determine segmenting strategies for marketing campaigns and schedule campaigns accordingly. Lead surveying initiatives to understand customer behaviors and report on results. Partner with third‑party agency to develop and implement SEO strategy for both content and technical SEO. Collaborate with third‑party agency to coordinate copy creation for PDPs, blogs, collections and other pages ensuring SEO objectives are met and voice is brand correct. Partner with eCommerce and Marketing to implement direct mail program across eCommerce and collaborate with Marketing COE on reporting. Continuously monitor industry trends providing recommendations for improvements based on best practices. Oversee the relationship with loyalty program vendors to ensure program success. Collaborate with Marketing Center of Excellence on customer reporting and monitoring of overall customer KPIs. Provide ongoing eCommerce support as needed. Supports eCommerce team to ensure an optimal customer experience that increases conversion, turn, and overall profit. Benefits Generous vacation policy Health and wellness coverage 401(k) with company match Discounted stock purchasing Options for education reimbursement Amazing product discounts Equal Employment Opportunity Statement Southern Tide is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision‑making, lawful off‑duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application, please contact the location you are applying to or contact us at View phone number on click.appcast.io. Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. #J-18808-Ljbffr Tommy Bahama