Paid Social Manager

McGarrah Jessee is looking for a Paid Social Manager — someone who doesn’t just launch campaigns, but architects how social drives full-funnel growth for a major retail business. This role sits at the intersection of social strategy, performance marketing, creative collaboration and retail commerce — translating business ambition into orchestrated social ecosystems that drive traffic, transactions and long-term customer value. You’ll be responsible for overseeing and managing all aspects of paid social media — from strategic planning and team leadership to execution oversight, client communication and performance optimization. This person partners across McJ disciplines — media, creative, strategy, analytics and client leadership — to develop social programs that are not only efficient, but culturally resonant and commercially impactful. This is a strategic management role for someone who knows how to connect the dots between platform mechanics and brand growth — ensuring social investment works harder, smarter and more holistically across the business. WHAT YOU'LL LEAD SOCIAL STRATEGY & GROWTH PLANNING Develop full-funnel paid social strategies that support brand, traffic and revenue goals. Translate business priorities (sales, store traffic, e-commerce growth, acquisition, loyalty) into social roadmaps. Architect how paid social works alongside owned, influencer, retail media and broader comms plans. Identify the role social should play across key retail moments — seasonal, promotional and cultural. CAMPAIGN ARCHITECTURE & EXECUTION OVERSIGHT Oversee the planning, activation and scaling of campaigns across Meta, TikTok and emerging platforms. Guide investment allocation across audiences, formats and funnel stages. Ensure campaigns are structured to drive both immediate performance and long-term brand equity. Lead pacing, forecasting and investment strategy vs. simply managing spend. AUDIENCE & DATA STRATEGY Direct advanced audience frameworks — segmentation, prospecting, LALs, 1P activation and commerce integrations. Partner with data teams to leverage behavioral, transactional and geo signals. Ensure social programs connect to broader CRM and retail media ecosystems. CREATIVE & CONTENT PARTNERSHIP Actively shape social-first creative strategy alongside creative teams. Translate performance signals into content optimization opportunities. Guide testing roadmaps across messaging, formats and storytelling approaches. Participate in brainstorms to ensure ideas are platform-native and performance-ready. PERFORMANCE LEADERSHIP & OPTIMIZATION Define success frameworks tied to business outcomes — not just platform metrics. Oversee testing design — A/B, multivariate, incrementality and holdouts. Translate reporting into actionable strategic pivots. Drive continuous improvement across ROAS, CPA, traffic and revenue contribution. CLIENT LEADERSHIP & CROSS-FUNCTIONAL COLLABORATION Serve as the paid social strategic lead in client conversations. Mentor junior social team members. Present investment strategy, performance narratives, and growth opportunities. Partner with planning, analytics and account teams to align social to broader brand strategy. Educate clients and internal teams on platform innovation and social commerce evolution. INNOVATION & FUTURE-PROOFING Stay ahead of platform changes, beta opportunities and emerging commerce capabilities. Identify new ad products, formats and partnerships that unlock growth. Shape how social evolves within the agency’s broader media and connections ecosystem. Requirements 7+ years of experience in paid social, performance media or social strategy. Proven leadership overseeing large-scale social programs for retail or commerce brands. Deep expertise across Meta, TikTok and emerging social platforms. Strong strategic planning and investment management experience. Demonstrated ability to connect media performance to business outcomes. Experience leading cross-functional collaboration with creative, analytics and strategy teams. Comfort presenting to senior clients and internal leadership. Important Qualifications Strategic thinker who sees social as a growth engine — not just a channel. Strong leadership and team mentorship capabilities. Deep understanding of social commerce and retail media convergence. Analytical fluency with the ability to translate data into action. Exceptional communication and storytelling skills. Proactive, curious and innovation-minded. This is a remote position. #J-18808-Ljbffr