Communication and Marketing Specialist

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Summary.

This is an in-house marketing, communications, and administrative position responsible for (1) internal and external

company communication; (2) brand development (3) grant research and writing; and (4) limited organizational

administration. This position requires a cooperative approach with internal personnel, academy personnel, and third-

party/outside vendors.

Core Job Responsibilities.

Website Content Creation

o Web copy

o Blog articles

o Sitemap/layout

o SEO

o Analytics

Email Management (Internal and External)

o Brightside Blast

o Copywriting

o Visuals/layout

o List maintenance

o Analytics

o Platform options

o Chatbot

o Parent newsletter/news/offers

Public Relations

o Establish effective relationships with community leaders and Brightside Team

• Weather/Closure/Delay Alerts

o Timely closure/dismissal alerts to news stations, staff, and families

Signage

o Seasonal A-Frame Inserts, design overhaul, project manage

Annual Report

o Collaborate with CEO, COO, VP Education, VP HR for information required

o Create and disseminate Annual Report to staff, families, partners

Style Guide and Brand Standards

o Create and maintain files for Brand Standards and Style Guides

Grant Coordination/Discovery/Writing

o Identify, research, and apply for Brightside-appropriate Grants

o Coordinate, project manage through the grant application process

Social Media Management

o Curate short videos, graphics, promos

o Consistently post at least once per week per platform (Twitter, Facebook, LinkedIn, Instagram)

o Comments and maintenance

Online Brand Management

o Job Review Boards - Comments and Reviews

o Parent Reviews - Comments and Reviews

o Cultivate online reviews for staff and parents (Glassdoor, Indeed, Google, Yelp, etc)

Swag Store Management

o Create, maintain, and market Swag Store

Grass Roots Marketing

o Create collateral

o Design and Procure giveaways

o Distribute to targeted audience

Target Marketing (Enrollment/Recruitment)

o Grassroots, Social Media, Google, etc.

o Advertising

Graphic Design

o Curate marketing collateral and branding utilizing internal software and external vendors

Kutamani Support

o Support Kutamani in Social media, branding, marketing collateral etc.

General Office Administrative Support

o Assist with general office administration support as requested

AI Integration

o Familiarize with AI and leverage it for duties, content creation, and concept building

Birthdays/Anniversaries/Events Recognition

o Collaborate with HR team to identify, recognize, and publicize staff milestones

o Collaborate with internal teams to establish and create company events

PR and Media Management

o Develop contacts with media members, influencers, and community leaders

o Direct and manage outside marketing and design vendors

o Assist in the creation of digital, video, audio, and print content

Crisis Response

o Responding to crises or challenging situations quickly and professionally

Special Events and Speaking Engagements

o Attend and host events that benefit the organization

Messaging and Branding

o Ensure company materials have consistent and positive messaging and branding aligned with core

values

Quality Control on Communications

o Conduct quality control on all internal and external communications

Media Relations and Partnerships

o Develop relationships and work with media outlets and other companies

Establish new lines of communication

o Ex WhatsApp Business Setup and Monitoring

Brand Identity Management

o Ensure Brand Identity is consistent

Proficiencies

Adaptable and able to work in a fast-paced environment

Demonstrates attention to detail and accuracy

High level of organization skills

Flexibility

Data entry skills

Time management

Self-motivating

Proficient in Google Business Workspace and Microsoft Office Products

Graphic Design

Desire to learn about and leverage AI for job performance

Supervisory Requirements.

This position does not have supervisory responsibility.

Education/Experience.

Associate's or Bachelor's degree in communication, business, administration, or related field with at least one

year experience is qualifying.

Work Environment/Physical & Visual Demands.

This position works Monday - Friday, typically within standard office hours; flexibility is necessary.

Physical Demands: Speaking, Listening, Writing, Crouching, Kneeling, Reaching, Standing, Walking,

Pushing, Pulling, Finger movement, Squatting, Grasping, Repetitive Motion, Ladder use not to exceed 8',

and Dynamic work with lifting or moving items up to 30lbs.

Visual Demands: Visual acuity to perform activities such as viewing facility and reading.

Environment Conditions: This position is subject to excessive noise potential, exposure to potential

infection, sunlight, or darkness with both indoor and outdoor environmental conditions.