Social Media Marketing Specialist

Job Description

Job Description

ABOUT STRATA52

Strata52 helps growing organizations turn AI into practical improvements. We design and deploy human-centered AI solutions that make workflows easier, help teams get more done, and make successful processes easier to scale.

We work with everyone from front-line operators to executive leaders on transformation programs. Our focus is simple: create measurable results without adding unnecessary complexity. This is a good fit for someone who wants to see their work make a real difference in how a business operates.

THE ROLE

The Social Media Manager owns how Strata52 shows up across LinkedIn, TikTok, Instagram, and Facebook.

You will plan and run our content calendar, develop campaigns, create and edit content, and coordinate the videographers and photographers who help bring it to life. You will turn what we do every day, from client work to team events to on-site hackathons, into content that is clear, engaging, and worth following.

This role requires a creative eye and the discipline to execute consistently. Great ideas matter, but so does posting on schedule, every week.

What Makes This Role Different

Our work is technical, and our audience includes business owners and executives who are curious about AI but do not want jargon. Your job is to make practical AI interesting and approachable without overhyping it.

Your time will generally be split between:

• 50% creating, editing, and publishing content
• 30% planning content calendars and campaigns
• 20% coordinating vendors, shoots, and internal stakeholders

You will work closely with our leadership team to capture stories, and you will have real ownership over how our brand looks and sounds online.

WHAT YOU'LL OWN

Content Strategy & Planning

• Build and maintain a content calendar across LinkedIn, TikTok, Instagram, and Facebook.
• Plan campaigns around company milestones, service launches, events, and client stories.
• Tailor content to each platform rather than posting the same thing everywhere.

Content Creation & Editing

• Create and edit graphics, short-form video, carousels, and written posts.
• Use Canva, CapCut, and AI editing tools to produce polished content quickly.
• Keep a consistent visual style and voice across all channels.

Vendor & Production Management

• Hire, brief, and manage videographers, photographers, and other creative vendors.
• Plan shoots, write shot lists, and make sure we get the footage we need.
• Manage timelines and budgets for creative projects.

Performance & Community

• Track engagement, reach, follower growth, and inbound interest, and use that data to improve what we post.
• Respond to comments and messages and build an engaged community.
• Share regular performance updates with leadership.

WHAT WE'RE LOOKING FOR

Required Qualifications

Platform experience: You have at least 2 years of experience managing brand accounts on LinkedIn, TikTok, Instagram, and Facebook.

Content calendar and campaign experience: You have planned and executed content calendars and multi-channel campaigns.

Creative eye: You have a strong sense of design, composition, and what makes content stop the scroll.

Editing skills: You are proficient with Canva and comfortable with video editing and AI-assisted editing tools.

Vendor management: You have directed videographers, photographers, or other creative contractors.

Organization: You manage multiple projects and deadlines without things slipping.

Clear writing: You write captions and posts that sound human and get to the point.

Strongly Preferred

• Experience with B2B or professional services brands, especially on LinkedIn.
• Interest in AI and technology, and curiosity about how businesses use it.
• Experience with scheduling and analytics tools such as Later, Buffer, Hootsuite, or Sprout Social.
• On-camera comfort or experience helping others feel comfortable on camera.
• A portfolio of content you created or directed.

COMPENSATION

$60,000 per year.

HOW TO APPLY

Along with your application, please share a link to your portfolio or two to three accounts you have managed. Tell us about one campaign you are proud of: what the goal was, what you created, and how it performed.

HOW TO KNOW IF THIS IS YOU

ou are the person who notices when a brand's feed looks off. You can edit a reel on your phone between meetings, and you still have your content calendar planned three weeks out.

You enjoy telling stories, working with creative people, and seeing your work grow an audience.

If that sounds like you, we'd like to talk.