VP of Product Management and Marketing

Join Us as Vice President, Product Management & Marketing at Potter! At Potter, we've been protecting lives around the world for over 125 years - and we're just getting started. We're a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships. Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications. If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation, you'll feel at home here. As Vice President, Product Management & Marketing for Potter's Fire Suppression business, you will report directly to the Business Unit President and lead the product management and marketing organizations across a growing global portfolio of life-safety products. This is broader than a traditional product or marketing position. You will help shape business strategy, lead portfolio and growth decisions, drive new-product commercialization, and influence pricing, profitability and market expansion. The role is designed for a professional with the capability and aspiration to grow into broader general-management and business-unit leadership responsibilities. What You'll Do Lead the Product Management and Marketing Communications functions for the Fire Suppression business unit, ensuring alignment with strategic growth objectives. Lead the annual strategic planning process in partnership with the President and leadership team, translating business objectives into actionable growth, product, and market development strategies. Develop and execute long-term business, portfolio, and marketing strategies that drive revenue growth, profitability, market share expansion, and customer engagement. Lead portfolio strategy, including product roadmap development, lifecycle management, pricing, positioning, investment prioritization, and commercialization activities. Drive new product development and go-to-market execution to ensure successful product launches, adoption, and long-term market success. Lead strategic growth initiatives focused on corrosion solutions, mission-critical applications, OEM growth, international expansion, and adjacent market opportunities. Oversee Marketing Communications strategy, including branding, digital marketing, channel marketing, customer engagement, demand generation, and market positioning. Establish pricing, profitability, and portfolio performance strategies that optimize growth, margin performance, and customer value. Utilize market intelligence, customer insights, competitive analysis, and business data to guide strategic decisions and investment priorities. Partner with Sales, Engineering, Operations, Finance, and Customer Experience teams to align commercial strategy, product development, and operational execution. Establish and monitor key performance indicators related to portfolio performance, commercialization effectiveness, profitability, market penetration, and business growth. Build, develop, and lead high-performing Product Management and Marketing teams while fostering a culture of accountability, innovation, and customer focus. Serve as a strategic advisor to the President and leadership team on business performance, growth opportunities, portfolio investments, and competitive positioning. Support long-range planning, organizational development, and future growth initiatives across the Fire Suppression business. Perform other duties as assigned. Experience That Drives Success Bachelor's degree in Business, Marketing, Engineering, or related field required 7+ years of progressive leadership experience in Product Management, Marketing, Business Leadership, or related commercial functions. Proven track record of leading strategic growth initiatives, business planning efforts, and successful product commercialization programs. Experience leading cross-functional organizations in a manufacturing, industrial, or technical product environment. Demonstrated ability to lead through organizational growth and change. Strong executive leadership capability with potential for future enterprise leadership responsibilities. Experience working closely with executive leadership teams on strategic business planning and execution. Preferred Qualifications Master's degree in business administration. Key Strengths & Skills Executive-level leadership capability with strong strategic and operational business acumen. Demonstrated ability to lead complex organizations and influence cross-functional teams at all levels of the business. Strong understanding of Product Management, Marketing Communications, commercialization, and go-to-market strategy. Proven ability to drive business growth, market expansion, and product adoption. Strong financial and analytical capabilities with experience managing budgets, forecasts, and business performance metrics. Excellent communication, executive presence, and leadership influence skills. Ability to balance strategic thinking with operational execution. Demonstrated success leading organizational change and building high-performing teams. Strong customer and market orientation with ability to identify emerging opportunities and competitive threats. Benefits That Matter Employee Ownership Program - At Potter, you have the opportunity to share in the value you help create. When our business succeeds, our people share in that success. Competitive health, dental, and vision plans 401(k) with company match Generous paid time off and holidays Continuous learning and development opportunities Financial Wellness programs including complimentary Certified Financial Planner sessions Recognition programs that celebrate individual and team wins A mission-driven team that supports life-saving outcomes, every day This position is based at our St. Louis headquarters, and relocation assistance is available. This position may require travel up to 25% based on business needs. Join us, and lets create safer environments together making a global difference you'll be proud to own. #J-18808-Ljbffr Potter Electric Signal