Director of Marketing and Brand

Job Description

Director of Marketing & Brand

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Kimball’s Jewelers is seeking an experienced, creative, and commercially minded Director of Marketing & Brand to own and lead the marketing strategy for one of East Tennessee’s most established independent luxury jewelers.

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For more than 160 years, Kimball’s has built its reputation around exceptional jewelry, personal relationships, extraordinary service, and being part of our clients’ most important moments. We are looking for a marketing leader who can honor that history while helping shape the next chapter of the Kimball’s brand.

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This is much more than a social media position:

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Working directly with ownership and senior leadership, the Director of Marketing & Brand will have broad responsibility for the company's marketing strategy, brand development, client acquisition and retention, digital marketing, e-commerce, CRM/client engagement, events, content, advertising, public relations, community partnerships, and luxury designer/vendor collaborations.

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This is an opportunity for the right person to have a meaningful voice in the direction of an established luxury brand while building a sophisticated, measurable marketing program designed for its future.

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What You’ll Do:

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• Own and lead an integrated annual marketing strategy, calendar, and budget.
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• Strengthen, protect, and evolve the Kimball’s brand across every customer touchpoint.
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• Develop strategies to attract qualified new clients while deepening relationships with existing clients.
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• Lead digital marketing, including paid media, email, SMS, social media, website marketing, and e-commerce initiatives.
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• Develop compelling storytelling around jewelry, designers, clients, occasions, craftsmanship, and the Kimball’s experience.
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• Create and execute luxury client events, designer events, trunk shows, bridal initiatives, holiday campaigns, and other memorable brand experiences.
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• Partner closely with the sales team to translate marketing initiatives into client conversations, appointments, store traffic, and sales opportunities.
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• Use CRM and customer data to improve segmentation, personalization, client engagement, and retention.
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• Build strategic partnerships with designers, vendors, community organizations, media, creators, and complementary luxury businesses.
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• Lead and develop internal marketing team members while effectively managing agencies, photographers, creators, media partners, and other outside resources.
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• Manage the marketing budget and establish meaningful measures of performance across campaigns and channels.
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• Continually identify new opportunities to grow Kimball’s client base, market presence, e-commerce business, and long-term revenue.
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Who We’re Looking For:

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Our ideal candidate is an experienced marketing leader who combines exceptional creative instincts with strong commercial judgment.

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Experience in luxury retail, fine jewelry, fashion, hospitality, beauty, premium consumer brands, or another high-touch customer environment is strongly preferred.

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You should be comfortable moving between big-picture strategy and hands-on execution—developing a long-term brand strategy, reviewing campaign performance, planning an important client event, collaborating with sales professionals, directing creative work, and identifying the next opportunity for growth.

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Strong experience with several of the following is highly desirable: brand strategy, digital marketing, CRM, email/SMS, paid media, e-commerce, social media, experiential marketing, events, public relations, analytics, budget management, and team leadership.

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We are particularly interested in someone who is curious, entrepreneurial, highly organized, collaborative, and excited by the opportunity to make a meaningful impact rather than simply maintain an existing marketing program.

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Most importantly, we are looking for someone who understands that luxury marketing is ultimately about relationships, storytelling, experience, trust, and creating reasons for clients to return again and again.

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The Opportunity:

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For the right marketing leader, this is an opportunity to do more than manage campaigns.

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You will work closely with ownership, have visibility across the business, and have the opportunity to influence how a respected 160+ year-old independent company evolves for its next generation of clients.

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Kimball’s offers the heritage and established clientele of a longstanding luxury business with the entrepreneurial environment of an independent company—allowing great ideas to move from concept to execution without layers of corporate bureaucracy.

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This is primarily an in-person leadership position in Knoxville, Tennessee, with occasional evening/weekend events and business travel.

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If you are an experienced marketer who loves building brands, creating memorable experiences, understanding customers, and turning great marketing into meaningful business growth, we would love to meet you.

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Benefits:

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• 401(k)
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• 401(k) matching
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• Dental insurance
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• Employee discount
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• Health insurance
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• Paid time off
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• Relocation assistance
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• Vision insurance
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Work Location: In person