Investments

New York Life Insurance Co.

Brooklyn, NY

2027 New York Life Investment Management - Marketing InternshipNew York, New York, United StatesHybrid---## Job Description#### Requisition ID94775#### DepartmentNYLIM#### Job FunctionNYLIM#### LocationNew York,New York,United States#### Role Location DesignationHybrid - 3 days per week---Job Requisition ID: 94775**Location Designation:** Hybrid - 3 days per week These roles are based in **New York City (NY) and Jersey City (NJ)** **Shape your future with a dynamic internship experience at New York Life Investment Management.**At New York Life Investment Management (NYLIM), you'll have the opportunity to build meaningful skills while contributing to work that makes an impact. Our internship program offers hands-on experience across a variety of business areas, allowing you to collaborate with experienced professionals, develop your network, and gain exposure to the financial services industry. Throughout the summer, you'll participate in professional development sessions, networking events, mentorship opportunities, and social activities designed to support your growth. By the end of the internship, you'll have developed valuable business skills, expanded your professional network, and gained meaningful experience to help launch your career.**Role Overview**The New York Life Investments Marketing Summer Internship Program is an exciting opportunity for rising juniors and seniors interested in marketing, branding, digital strategy, communications, and financial services.This 10-week paid internship begins in June 2027 and is based in our New York City and Jersey City offices. Interns will join the NYLIM Marketing organization and support one of the following teams:* Product Marketing* Institutional Marketing* Web MarketingThroughout the summer, interns will participate in business overviews, networking opportunities, leadership presentations, training sessions, and collaborative intern programming while gaining firsthand exposure to one of the nation's leading asset managers.**What You'll Do**Depending on your assigned team, your responsibilities may include:**Product Marketing*** Develop and refresh marketing materials, including brochures, presentations, videos, webcasts, flyers, blogs, emails, and digital assets.* Support marketing campaigns promoting a variety of product structures—such as mutual funds, ETFs, and interval funds—across equities, fixed income, municipal bonds, multi-asset, and alternatives.* Partner with marketing colleagues, including marketing managers, brand, digital, and marketing operations, as well as business partners across Compliance and Business Intelligence teams, to help execute campaigns.* Support strategic marketing initiatives and special projects.**Institutional Marketing*** Support the execution of integrated marketing campaigns targeting institutional investors.* Assist with website updates and social media promotion.* Upload thought leadership, webinars, and multimedia content to distribution platforms.* Coordinate webinars, seminars, and educational events.* Track campaign performance metrics and prepare reporting.* Conduct competitive research to improve messaging and positioning.**Web Marketing*** Assist in the creation of digital experiences to support the rollout of marketing campaigns that showcase NYLI offerings to financial advisor, institutional, and retail audiences.* Ensure web experiences align with broader business goals and brand strategy.* Gain hands-on content management experience through updates to maintain and refresh web experiences, assist with quality assurance (QA), and learn best practices for search engine optimization, LLM optimization, and accessibility.* Assist with the publication, distribution, and promotion of timely market insights across digital channels, ensuring consistency and brand alignment.* Participate in UX and content design sessions, collaborating to create engaging digital experiences that meet audience expectations and deliver on business goals.* Conduct research to evaluate how our digital experiences compare to competitors.* Provide insights to help improve current web experiences and inform future efforts.* Monitor and report on campaign performance using key metrics.* Analyze results to identify trends and areas for improvement.**What You'll Learn**Throughout the internship, you'll gain exposure to:* How digital marketing strategies are developed and executed in financial services.* The role of digital platforms and data in campaign success.* How to analyze performance and translate insights into action.* Product marketing within the asset management industry.* Brand strategy and creative development.* Digital marketing, website management, SEO, and UX.* Marketing technology platforms and sales enablement tools.* Cross-functional collaboration with Compliance, Product, Distribution, Sales, and Investment teams.**What You'll Bring**We're looking for students who are creative, detail-oriented, comfortable working in a collaborative environment, strong communicators, and curious about marketing, finance, and strategic communications.Successful candidates will demonstrate:* Comfort working with digital tools and platforms.* Strong written and verbal communication skills.* Excellent organizational and project management abilities.* Creativity with strong attention to detail.* Analytical thinking and problem-solving skills.* Ability to manage multiple priorities in a fast-paced environment.* Experience with Microsoft Office (PowerPoint, Excel, Word); familiarity with digital marketing platforms or design tools is a plus.* Interest in marketing, branding, communications, digital strategy, business, or financial services.Previous internship experience, leadership in campus organizations, or marketing-related coursework is preferred but not required.**Required Qualifications*** Currently pursuing a bachelor's degree at an accredited four-year college or university.* **Anticipated graduation between December 2027 and June 2029.*** Preferred majors include Marketing, Communications, Business, Finance, Digital Media, Advertising, Journalism, Public Relations, Economics, Data Analytics, or related fields.* Eligible to work in the United States without current or future sponsorship.**Program Experience**As a NYLIM Marketing intern, you'll also enjoy:* Professional development workshops.* Networking opportunities with senior leaders.* Mentorship from experienced marketing professionals.* Collaborative intern projects.* Exposure to multiple marketing disciplines.* Social and volunteer events.* Opportunities to build lasting professional relationships across New York Life Investments.Our program includes training and development seminars, networking opportunities, social events, and a collaborative summer internship project culminating in an opportunity to be considered for a full-time rotational analyst role.Applications will be reviewed on a rolling basis, and interviews will begin no later than October 2026.*To be eligible for this program, you must be authorized to work in the U.S. We do not offer any type of employment-based immigration sponsorship for this program. Likewise, this program is not available to those authorized to work under optional practical training (OPT) or curricular practical training (CPT).****Curious what it’s like to intern at NYL? Check out #NYLEarlyCareers on LinkedIn!***#LI-MW1
J-18808-Ljbffr New York Life Insurance Co.

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Vacancy posted 4 days ago

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