Product Builder

Becoming You LabsFull-Time · New York City (In-Office) · Reports to CPO · $150,000 - $170,000 baseConsidering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.About Becoming You LabsBecoming You Labs is a life-discovery and career-planning platform built on a rigorous methodology that helps people find purpose at the intersection of their values, aptitudes, and economically viable interests. Founded in 2022 by Dr. Suzy Welch, bestselling author, NYU Stern professor, and host of the Becoming You podcast, the method is grounded in validated psychometrics and has reached nearly a million people through assessments like The Values Bridge, certified coaching, enterprise programs, and a growing product ecosystem. We're a team of about 30 across behavioral science, psychometrics, product design, and economics, building products that reach people at the moments that matter most.The Product Builder RoleA year ago, Becoming You Labs had one major product. Today we have two full platforms and a variety of new products, with more customers and more coaches arriving every month. We're growing rapidly as we look to bring our methodology to the world.Over that same period, the Product Manager role has meaningfully evolved. AI is collapsing the talent stack by expanding what Product Managers can do autonomously and what they enable their teams to do. It is also making code cheap, so deciding what to build has never been more important.For this reason, we've joined AI-native teams in redefining the PM role to match the way we work. So long, Product Manager. Hello, Product Builder.A Product Builder is a new hybrid role that combines the core skills of a product manager, the sensibility of a product designer, and the foundational, AI-assisted technical skills of a software engineer to design, build, and ship functional software. Product Builders define the right problem to solve, then protoship it: build a prototype with AI assistance that's meant to reach production, not just a review, and use it to accelerate their team and themselves toward meaningful outcomes.You'll be the second product person here, working alongside the CPO across everything we build: the platform, the coaching and enterprise business, and our assessment products. You'll help shape core strategy, ground what we build in real research, own a roadmap that holds up under pressure, sequence work in step with engineering, and keep stakeholders, founder included, clear on what's coming and why. We're hiring this role to make sure the right things get built, in the right order, at a quality bar we're proud of, by someone the team trusts to know the state of everything.What You'll DoMake the team fasterOwn the product cycle end to end: scoping, sequencing, specs, launch readiness, and the post-launch follow-through most teams skipWrite requirements the team actually builds from: clear enough that engineering and design don't have to guess, short enough that people read themLead with context, not control. Give the team the strategic picture and the stakeholder alignment they need to make fast decisions without you in the roomAnticipate blockers before they create delays (go-to-market, legal, privacy, data handling, enterprise commitments) and bring the hard questions to the table earlyCoordinate launches across the whole company, not just engineering: community, courses, enterprise, and the help content and messaging that have to land at the same timeMake yourself fasterUse AI to compress the product development cycle. Build your own prototypes, narratives, and live experiments to surface and test assumptions before committing design or engineering timeDo a first pass on technical complexity yourself with coding agents, so conversations with engineering start from a real estimate rather than a guessShip directly what isn't worth a designer's or engineer's time: copy changes, configuration, small fixes, internal tools. The test is reversibility. The more contained and reversible a change, the more you should just do it. Anything with a large blast radius (assessment scoring, data retention, what we tell someone about themselves) brings in the right expertise, every timeAutomate the recurring work that slows product teams, so your time goes to judgment, discovery, and the decisions that matterFind the directionProtoship! Prototypes that ship. Explore product directions with prototypes you build with AI assistance with the intent of shipping them to productionDefine the problems worth solving. A small share of what we could build drives most of the impact. Your job is to find it, make the desired outcome measurable, and reduce the problem to the smallest meaningful interventionBring business context to every prioritization discussion: the problem, how big it is, what it costs to build, and what we expect backPressure-test the roadmap, not just execute it. Bring a point of view on what we build, in what order, and what we don'tManage stakeholders, including the founderBe the connective tissue between the founder, the CPO, engineering, design, data science, and go-to-marketTranslate a founder's methodology and instincts into scoped, buildable work, and push back with reasoning when something doesn't reconcileAbsorb and navigate ambiguity rather than withholding information or shielding the team from itStay close to customers and hold the quality barDeeply understand our customers including all segments across B2B, B2C, and B2B2C and build compelling strategic directions to best serve themPartner with Design to drive our research practice: write the research plans, recruit and interview users, run usability sessions, and turn what you hear into prioritized workPitch in on the support queue while we're small, not as the owner of it, but because being near the complaints is the fastest way to learn where we can improve. We plan to hire dedicated support; until then, everyone helpsKeep a current, evidence-based picture of where customers are getting stuck, so prioritization arguments rest on something realWhat This Role Is NotIt is not telling people exactly what to build. Our designers and engineers are hired for their product sense. Your job is to maximize their impactIt is not executing someone else's roadmap. You'll help set itIt is not project management alone. Keeping the roadmap on track is part of the job, but it's the floor, not the ceilingIt is not leading with control. Lead with contextAnti-patterns we watch for:Performative work that doesn't change outcomes: the beautiful deck, the exhaustive doc nobody neededStructure for its own sake that slows things downSpread focus that produces limited progress in many directionsWhat We're Looking ForYou might be a fit if you:Are based in New York City or willing to relocate. This is a full-time, in-office roleHave 5–7 years of product management experience, ideally at a consumer app or SaaS company, with at least a couple of years owning delivery for a real product areaAre exceptional at the operating half of the job: sequencing, dependencies, realistic timelines, and keeping a lean team unblocked without becoming a bottleneck yourselfHave basic technical chops to understand the nuances of how software ships to productionHave built things yourself, not just managed a backlog. You can make respectable prototypes quickly, run experiments, push a small change to production, and AI tools are a core part of how you work rather than an occasional assistManage stakeholders well under pressure. You can hold a line with a founder, disagree productively, and leave people more aligned than you found themHave run your own research and changed a roadmap because of what you heardCan build a credible business case and pull your own numbers rather than waiting for someone to run them for youDefine success before the work starts, test ideas cheaply before committing a team to them, and are willing to call your own idea a miss when it is oneWrite unusually clearly. Specs, updates, research readouts, decision docs. Most of the job is writingPrefer simple over clever, and are comfortable making the call with incomplete information rather than waiting for certaintyBring low ego and a positive attitude. xhyhwjd This is a small team where that compounds, and nothing is beneath anyoneBonus If You HaveExperience in personal development, coaching, wellness, education, or behavioral science contextsWorked on assessment-based or data-backed products where the underlying model matters as much as the interfaceExperience in a founder-led companyExposure to B2B or enterprise delivery alongside consumer workWhat You Won't Find HereA product org to coordinate with. You'll be one of two product people, which means real ownership and real accountabilityLayers of approval between you and a decisionA finished strategy handed to you with a request to write the ticketsWhat You Will FindA product with a differentiated point of view rooted in real psychological researchA founder and a CPO who will engage seriously with your thinking, and expect you to engage seriously with theirsWork that reaches people at consequential moments in their livesMeaningful ownershipA small, talented team that trusts each other and moves with intention