Product Marketing Engineer
Texas Instruments Incorporated
Product Marketing Engineer
Change the world. Love your job.
Texas Instruments is seeking a Product Marketing Engineer to join our Analog Power Products organization in Dallas. In this role, you will combine your technical background with market insight to define product strategy, drive product roadmaps, and grow revenue for TI's analog power product lines.
Product Marketing Engineers at TI are the voice of the market. You will use a blend of technical knowledge and business acumen to define products customers want, position them competitively, and work across engineering and sales to drive adoption and growth.
Responsibilities include:
Define and prioritize product roadmaps for assigned analog power product lines based on customer, market, and competitive analysis
Develop product positioning, messaging, and pricing strategies that drive market share and revenue growth
Engage with customers and TI's sales teams to understand current and future design needs
Collaborate with systems and design engineering teams to influence new product definitions
Monitor the competitive landscape and develop differentiated technical positioning
Create marketing collateral, product briefs, and technical presentations that enable the sales force and drive customer engagement
Track product performance metrics and identify portfolio optimization opportunities
Support new product launches including sampling strategies, announcement, and customer engagement plans
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Vacancy posted 1 day ago
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