Product Manager, Audience Platforms - Integrations, IQVIA Digital

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer‑first, insights‑driven, and integrated omnichannel vision. We provide authenticated, enhanced data and analytics, innovative fit‑for‑purpose healthcare‑technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. The Audience Platform Team is a critical component of our Media OS Product Organization at IQVIA Digital. In this role, Product Managers collaborate with Product Owners, Engineers, client services, and sales teams to design and deliver target audience building capabilities for healthcare marketers. This position will support the strategy and roadmap to build and enhance core data ingestion, maintenance and integration pipelines, and data schemas that power the Audience Builder tool within the Media OS. This position offers a unique opportunity to shape and scale a critical integration layer within a standalone SaaS platform powering healthcare marketing. As the Product Manager for Integrations on the Audience Platform team, you will own and drive seamless, scalable integrations between the Audience Builder and external partners, including identity partners (e.g., LiveRamp, Experian), DSPs/SSPs, social platforms, and third‑party platforms across our partner ecosystem. You will play a central role in enabling interoperable data flows, supporting activation and measurement use cases, and ensuring our platform can flexibly meet evolving partner and customer needs. The team manages a portfolio that drives nine‑figure marketing investments, making this a highly visible and impactful role within Media OS. Essential Functions Owns and drives the product vision and roadmap for integrations across the Audience Platform, ensuring seamless connectivity between the Audience Builder and external platforms while aligning with Media OS business goals and growth opportunities. Defines integration strategy and prioritization across identity resolution, activation, and downstream media and measurement partners (e.g., LiveRamp, Experian, DSPs, SSPs, social platforms, and other third parties). Partners closely with engineering and architecture to design scalable, reliable, and compliant integration frameworks, including APIs, data pipelines, schemas, and onboarding patterns. Stays current with healthcare marketing trends, privacy and compliance requirements, and changes in the ad tech and partner ecosystem to inform product strategy and roadmap decisions. Translates high‑level integration use cases into clear product requirements, including user stories, technical workflows, edge cases, and acceptance criteria. Monitors integration health and success metrics (e.g., data match rates, delivery success, latency, partner adoption) and performs data‑driven analysis to identify gaps and optimization opportunities. Acts as the product point of contact for external partners, collaborating with internal teams (engineering, data, GTM, support, legal/compliance) to manage integration launches, enhancements, and ongoing support. Supports troubleshooting and issue resolution for complex integration scenarios, balancing short‑term fixes with long‑term platform improvements. Continuously gathers internal and external feedback to iterate on integration capabilities, improving partner onboarding, audience activation, and downstream performance. Works with cross‑functional teams to identify risks, resolve blockers, and ensure successful sprint and release outcomes. Qualifications 3–5 years of experience in product management, with a focus on platforms, integrations, ad tech, marketing technology, or data‑driven SaaS products. Strong understanding of data integrations, APIs, identity resolution concepts, and partner ecosystems; experience with DSPs, SSPs, identity providers, or social platforms is highly preferred. Familiarity with healthcare data and/or regulated environments (e.g., privacy, compliance, consent management) is a plus. Experience translating business and partner needs into clear, technically informed product requirements. Comfortable working closely with engineering teams on technical tradeoffs, scalability, and system design. Experience with Agile methodologies and product management tools; familiarity with data analysis tools is beneficial. Excellent communication and collaboration skills, with the ability to align technical and non‑technical stakeholders around a shared integration strategy. The potential base pay range for this role, when annualized, is $88,100.00 - $220,200.00. The actual base pay offered may vary based on a number of factors including job‑related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part‑time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits. IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. EEO: Minorities, Females, Protected Veterans, Disabled. #J-18808-Ljbffr IQVIA