Urban Forest Manager

Urban Forest Manager

Position: Urban Forest Manager

Department: Sales

Banding: $80,000$85,000 Base + Uncapped Commission

Location: Territory-Based (Sacramento, CA) - Reports to: Managing Director of Sales

Position Summary:

The Territory Sales Manager, Urban Forest Manager (UFM) is an outside sales role responsible for building, owning, and growing a tree care territory for A Plus Tree. This is a hunter's seat: you prospect new business, win new accounts, manage a sales pipeline, and grow a book of recurring revenue across apartment communities, HOAs, commercial properties, and other property segments.

Trees are an essential service. Every property has them, and every property needs an expert partner to keep them safe, healthy, and beautiful.

This is a highly visible, client-facing sales role with real territory ownership and uncapped earning potential. The UFM operates both strategically and tactically, mapping a market, prioritizing target accounts, building relationships, and personally driving opportunities from first conversation to close. You set the strategy for your territory and do the work to grow it, supported by a team of arborists and operations professionals who handle technical scoping and delivery so you can stay focused on selling.

The ideal candidate is a driven, consultative sales professional with strong relationship-building instincts and the discipline to manage a pipeline and hit a number. You do not need a tree care background, we will teach you the trees. You bring the sales acumen, work ethic, and hunger to grow a region.

Above all, this role is responsible for generating new revenue, building long-term client relationships, and advancing the company's broader growth objectives.

Responsibilities:

Territory Growth and New Business Development

• Prospect, network, and generate leads to grow your territory hunting for new logos, not simply managing existing accounts.
• Develop and execute a territory plan that identifies the highest-value opportunities across multifamily, HOA, commercial, and other property segments.
• Research market opportunities, competitive activity, and growth levers to expand revenue in new and emerging areas.
• Consistently meet and exceed monthly and annual sales goals.

Client Relationships and Consultative Selling

• Build trusted relationships with decision-makers, including property managers, HOA boards, and commercial owners with multiple stakeholders.
• Lead consultative conversations that uncover client needs and position A Plus Tree as a long-term partner, not a one-time vendor.
• Prepare and present proposals one-on-one or to small groups and boards, and bring deals to close.
• Turn one-time jobs into recurring, contracted relationships that grow year over year.

Pipeline Management and Sales Discipline

• Maintain an accurate, healthy pipeline and provide reliable forecasts to sales leadership.
• Manage activity, follow-up, and account information in the CRM and ArborPlus.
• Track progress against goals and proactively adjust strategy to stay ahead of target.

Collaboration and Field Execution

• Partner with arborists, operations, and client success teams to scope work accurately and deliver an exceptional client experience.
• Represent A Plus Tree at networking events, expos, lunch-and-learns, and industry functions.
• Stay close to market dynamics and client feedback to continuously sharpen your sales approach.
• Model a high standard of professionalism, responsiveness, and relationship-based selling.

Compensation and Earning Potential:

$80,000$85,000 base salary plus uncapped commission

• Commission accelerates with attainment. The more territory you build, the larger your share of every dollar.

Qualifications:

Required:

• 3+ years of outside or field-based sales experience, ideally selling a service.
• Proven track record of generating new business and growing a sales territory.
• Strong consultative selling, presentation, and negotiation skills.
• Comfort managing a pipeline, a number, and a CRM.
• Excellent verbal and written communication and relationship-management skills.
• Self-motivated, organized, and disciplined in a goal-driven environment.
• Ability to travel within the assigned territory and maintain a strong field presence.
• Valid driver's license and clean driving record. Must be 21 or older.

Preferred:

• Experience selling into multifamily, HOA, commercial real estate, or property services.
• Experience with Pipedrive or a comparable CRM.
• Background in tree care, landscaping, construction, or related industries helpful, not required.
• ISA Certified Arborist credential, or interest in earning one. We support you on the technical side, and our arborists back you on every job.

Benefits:

Health insurance, Dental insurance, Health savings account, Life insurance, Paid time off, Vision insurance, 401(k).

To apply, visit aplustree.com/careers.

A Plus Tree provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.