Marketing Director

Job ID#: 41171 Director of Consumer Marketing Direct Hire; flexible base + bonus Katy; 1 day hybrid MUST be a proven builder—not someone who simply manages existing brands, but someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations Ideal candidate will come from the marketing agency side, home services, cosmetics, health/wellness, subscription businesses, etc. Duties: Lead B2B and B2C national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships Educate while building scalable programs that drive consumer adoption and measurable business growth Develop and execute a national consumer marketing strategy Build awareness around safe home sharps disposal Position the company as the trusted national leader in consumer sharps mail-back Drive measurable consumer acquisition, engagement, utilization, and retention Create a nationally recognized consumer brand Develop messaging that changes consumer behavior Build educational campaigns that simplify safe sharps disposal Establish the company as the category leader for home sharps mail-back Lead omni-channel consumer marketing efforts including Paid Search, SEO, Social Media, Email Marketing, Content Marketing, Video, Influencer Partnerships, Public Relations, Community Outreach Measure and optimize Customer Acquisition Cost (CAC), Conversion Rates, Engagement, Kit Utilization, Return Rates, Customer Lifetime Value, ROI Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field preferred 10+ years of progressive marketing leadership experience 7+ years leading high-performing marketing teams Demonstrated success growing consumer-facing businesses Experience building national marketing strategies Strong analytical and performance marketing expertise Other Info: Lots of room for internal promotability Not a traditional marketing role; opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare Report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy Benefits, 401(k), Dental, Vision, FSA, and Life #J-18808-Ljbffr