Data Analyst (CRM)

ABOUT US At NMQ Digital, we orchestrate digital excellence for global brands. We are a Dutch-rooted, fast-growing digital partner to the world's leading multinationals, helping marketing leaders move from fragmented execution to unified orchestration, where strategy, technology, content, and data work in concert toward measurable outcomes. Our practice spans Traffic Generation, Content Management, E-Mail Marketing, Project Management, Full-Stack Development, Digital Strategy & AI Transformation, Data & Analytics, and UX/UI Content Design, delivered as one cohesive capability, instead of a patchwork of services. With offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogotá, and Portland, our multicultural team turns global complexity into competitive advantage. Different perspectives, languages, and lived experiences are how we hear what others miss and orchestrate what others can't. We are looking for a Data Analyst (CRM) to join our team. The working hour for this position is from 9:00 am to 6:00 pm PST. RESPONSIBILITIES Design and maintain integrated data pipelines combining CRM platform data (e.g., SFMC) with web analytics (Google Analytics) for unified campaign reporting. Analyze email marketing campaign performance: open rates, click-through rates, conversion rates, and revenue impact. Conduct A/B tests on email subject lines, content, and CTAs; analyze results to recommend optimizations. Develop interactive dashboards and reports (Tableau, Power BI, or Google Data Studio) that provide clear, actionable insights on campaign effectiveness and customer engagement. Collaborate closely with marketing, sales, and data engineering teams to understand data needs and support campaign strategy. Validate data quality and ensure compliance with privacy and security standards. Identify trends, anomalies, and customer behavior patterns to optimize marketing strategies and customer retention efforts. Support segmentation and personalization initiatives by leveraging CRM and behavioral data. Assist in the creation of customer retention models and customer lifetime value (CLV) analysis. Provide insights and recommendations to improve multi-channel marketing efforts and overall customer journey. Document processes, dashboards, and data definitions to ensure transparency and reproducibility. Mentor junior analysts on CRM data best practices and analytics techniques. Adhere to company information security policies and complete required security awareness training QUALIFICATIONS Bachelor’s degree in Marketing Analytics, Data Science, Economics, Statistics, or a related field; advanced degree preferred. 3 years of experience in CRM analysis, marketing analytics, or data-driven campaign optimization. Strong knowledge of CRM platforms, preferably Salesforce Marketing Cloud (SFMC) or similar. Experience integrating marketing data from multiple sources (e.g., SFMC, Google Analytics, Google Tag Manager). Proficient in SQL and data visualization tools (Tableau, Power BI, Google Data Studio). Working knowledge of Python or R for data analysis and campaign optimization. Familiarity with A/B testing methodologies, segmentation, and conversion funnel analysis. Understanding of marketing KPIs: open rates, click-through rates, conversion rates, revenue attribution, engagement metrics. Awareness of data privacy regulations (e.g., GDPR) and best practices for data compliance. Strong analytical, problem-solving, and communication skills; ability to translate technical findings into actionable business insights. WHAT WE OFFER Mental Health & Suppor t ♀️: Free company subscription to our mental health & support partner ‘’Openup’’. Referral Program : Our referral program ‘’Friends2Work’’ encourages our employees to refer their friends followed by a cash award once they are hired. Self-Improvement : Access to numerous online courses and training in our own in-house training platform NMQ Academy & access to our exclusive Mentorship Program provided by our brilliant senior peers. Team Environment : We give you to opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story! If our rhythm resonates with you, we'd love to meet. Please apply with your CV. By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Great orchestration requires every voice in the room. Don't be discouraged if you feel you don't meet every single requirement for a role growth is part of how we play, and there is always room to develop your craft at NMQ. Should your application be successful, a member of our Talent Acquisition team will be in touch shortly. If you are not contacted within 30 days regarding the position you applied for, please consider that your application has not been successful for that role.