Senior Consumer Insights Strategist - Outdoor Brands

Columbia Sportswear is seeking a Sr. Consumer Research Analyst to independently lead mid- to large-scale research initiatives that deliver actionable consumer insights and strategic recommendations. You will collaborate across Product, Design, Innovation, Merchandising, Marketing, and Commercial teams to influence business decisions and embed the consumer perspective throughout the purchase journey. You will transform complex data into compelling stories using Qualtrics, Dscout, First Insight, #J-18808-Ljbffr Columbia Sportswear