Solutions Marketing Senior Specialist (Power & Data Centers)

Solutions Marketing Senior Specialist – Power (Data Centers & Utilities) Do you enjoy translating complex power technologies into clear, outcome‑driven customer value stories? Do you want to help position Baker Hughes as a trusted partner for data centers, utilities, and the future of power? Join our Team Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Fuel your passion As a Solutions Marketing Senior Specialist – Power, you will play a critical role within the Commercial & Technology Marketing (CTM) Center of Experience. You will support Baker Hughes’ Industrial Expansion & Adjacencies strategy by shaping and activating solution‑level marketing for Power Solutions—initially focused on high‑growth end markets such as data centers and utilities. You will translate Baker Hughes’ power technologies, services, digital capabilities, and new commercial models into compelling, customer‑centric narratives that enable commercial execution and strengthen brand positioning. Operating within an enterprise‑wide integrated solutions framework, you will ensure Power Solutions are consistently differentiated, aligned to the Baker Hughes brand narrative, and positioned as enablers of flexible, reliable, dispatchable, and sustainable power systems. In this role, you will be: Developing solution‑level value propositions for Power Solutions across data centers, utilities, and adjacent markets Translating technical capabilities into outcome‑driven, customer‑focused narratives Aligning Power Solutions messaging with enterprise solutions strategy and the Baker Hughes brand narrative Creating sales‑ready enablement tools that support consultative, solution‑oriented conversations Collaborating across product, engineering, digital, commercial, and marketing teams to ensure accuracy and credibility Supporting regional and market adaptation of Power Solutions messaging across customer segments Strengthening Baker Hughes’ position as a trusted partner in the evolving power landscape Power Solutions Execution & Positioning Developing and maintaining solution‑level value propositions for Power Solutions serving data centers, utilities, and other industrial markets. Translating technologies, services, and digital enablers into narratives focused on dispatchable, flexible, reliable, and sustainable power. Positioning Power Solutions as integrated system enablers—not standalone products. Alignment to Enterprise Solutions Strategy Executing Power Solutions marketing in alignment with enterprise integrated solutions frameworks and priorities. Ensuring Power messaging reinforces broader Industrial, Digital, and New Energy narratives. Providing market insight to inform ongoing solutions strategy refinement. Buyer & Use‑Case Focused Messaging Developing messaging tailored to key personas including C‑suite, project developers, engineering, operations, sustainability leaders, channel partners, and commercial decision makers. Framing Power offerings around customer use cases and buying scenarios to simplify decision‑making. Supporting consistent messaging across the customer lifecycle—from evaluation to long‑term value realization. Go‑to‑Market & Sales Enablement Creating sales‑ready enablement assets such as solution briefs, use cases, pitch narratives, and competitive positioning. Enabling sales teams to lead consultative, solution‑oriented conversations rather than product‑led discussions. Supporting regional adaptation of Power Solutions messaging in collaboration with commercial and regional marketing teams, as well as other Solutions Marketing specialists for interconnected solutions. Cross‑Functional Collaboration Partnering with Industrial Expansion & Adjacencies workstreams, product management, engineering, services, digital, and commercial teams to ensure messaging accuracy and credibility. Acting as a bridge between technical experts and market‑facing teams, translating insights into actionable content. Collaborating with other Solutions Marketing specialists to ensure consistency across Industrial Expansion & Adjacencies positioning. Working with Brand, Commercial Marketing, and Public & Media Relations CoEs to activate campaigns and ensure cohesive storytelling. To be successful in this role you will: Have 6–8+ years of experience in integrated solutions marketing or B2B marketing roles, ideally within industrial, energy, utilities, or public sector environments. Have proven experience supporting complex product, service, or solutions launches. Have strong understanding of industrial markets, especially power generation and power infrastructure. Have demonstrated ability to translate technical content into compelling, customer‑centric value narratives. Have experience working in global, matrixed organizations. Be able to connect the dots across multiple stakeholders and act as a strategic integrator. Key Skills & Competencies Solutions marketing strategy and execution Commercialization and launch excellence Portfolio prioritization and operational rigor Excellence in written and verbal communication Ability to influence stakeholders across a matrixed organization Ability to balance governance with hands‑on delivery Continuous improvement mindset and innovative thinking Strong understanding of the marketing matrix across the customer journey Commitment to leveraging AI tools in day‑to‑day tasks Work in a way that works for you We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance. Working with us At Baker Hughes, our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive. We offer Contemporary work‑life balance policies and wellbeing programs Comprehensive private medical care Life insurance and disability coverage Tailored financial programs Education assistance Generous parental leave Mental health resources Dependent care support Additional voluntary benefits The annual pay scale for this position is between $101,530.00 and $206,480.00. Candidates for this role (office‑based/ hybrid/ remote) must be located in or near the locations for this position. This position is eligible for our comprehensive and competitive benefits package and may include additional forms of compensation such as bonuses. Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. #J-18808-Ljbffr Baker Hughes