Consumer Market Insights Manager

Consumer Market Insights Manager

Not Your Mother's Haircare is seeking a Consumer Market Insights Manager to join its on-site team in Tampa, FL. As a key strategic partner within the Consumer Market Insights (CMI) team, this individual will play a pivotal role in unlocking growth through a deep, data-driven understanding of retail performance, consumer behavior and macro beauty trends. The ideal candidate will bring strong analytical acumen and the ability to synthesize diverse data sources into clear, actionable insights that influence both commercial strategy and brand direction.

In this role, you will lead the analysis of syndicated POS data, consumer panel and advanced marketing measurement tools to uncover drivers of category and brand performance. You will also evaluate evolving shopper behaviors, identify white space opportunities, and translate findings into strategic recommendations for Marketing & Sales teams. Working closely with the CMI Sr. Director, you will help democratize data across the organization, monitor key industry trends, and contribute to the development of thought leadership that informs future growth strategies.

This position requires demonstrated proficiency in integrating and interpreting data from multiple sources, including NielsenIQ/ Circana, Numerator and Scintilla panels, retailer POS and loyalty platforms. Familiarity with both quantitative and qualitative research methodologies is also valuable, supporting a holistic and agile approach to insight generation.

At Not Your Mother's Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without overcomplicating your routine.

Our team moves fast, thinks big, and isn't afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we're launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge.

As we continue to grow, we're looking for a Consumer Markets Insights Manager to help shape what's next for the brand. If you're passionate about innovation, energized by collaboration, and excited to make an impact, you'll fit right in.

Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary.

In this role, you will operate as an influential cross-functional partner, working closely with the CMI Director to shape the insights agenda and drive a data-first culture.

How you'll make your mark:

• Insight Generation & Storytelling: Deliver timely, business-critical insights that inform strategic decision-making across the organization. Analyze POS, consumer panel, and market data to identify category trends, growth opportunities, competitive dynamics, and brand performance drivers. Translate complex data into clear, compelling narratives that guide business strategy and strengthen thought leadership within the beauty category.
• Data Democratization & Capability Building: Partner with the Sr. Director of Consumer & Market Insights to foster a data-driven culture across the organization. Lead initiatives that improve reporting efficiency, enhance data accessibility, and accelerate time-to-insight through self-service tools, streamlined processes, and best practices. Build analytical capabilities across Marketing, Sales, and Finance through training and education that increase confidence in using data to drive decisions.
• Marketing & Brand Insights: Lead the development and evolution of ongoing consumer and brand health tracking, with a strong focus on Gen Z consumers. Monitor key KPIs including awareness, trial, repeat, household penetration, loyalty, and NPS to provide a consistent pulse on brand performance and long-term growth opportunities. Support adoption of marketing measurement tools that optimize investment effectiveness and campaign performance.
• Sales & Commercial Partnership: Serve as a strategic insights partner to Commercial teams, including Sales Leadership, Account Teams, Sales Strategy, and Category Management. Deliver actionable shopper, consumer, and category insights that support customer strategies, strengthen retailer conversations, and identify opportunities for growth.
• Innovation & Forecasting Support: Leverage syndicated, panel, and internal data sources to develop volume and velocity forecasts that support innovation planning and commercialization strategies. Provide insight-driven recommendations that align pipeline decisions with consumer demand, retailer expectations, and category trends.
• External Vendor & Research Management: Manage relationships with key external partners, including syndicated data providers, research agencies, consultants, and brokers. Ensure alignment on business priorities, maintain high-quality deliverables, and continuously strengthen the organization's research and analytical capabilities.

Requirements

Required Superpowers:

• Advanced analytical and problem-solving skills, with the ability to interpret large, complex, and sometimes ambiguous datasets to extract meaningful insights.
• Hands-on experience with syndicated data sources, including POS (e.g., NielsenIQ, Circana), household panel data (e.g., Numerator) and Marketing Mix Modelling. Familiarity with retailer-specific data platforms (e.g., Scintilla Charter, 84.51) is expected.
• Advanced Excel proficiency (e.g., pivot tables, lookups, complex formulas, data modeling). Experience building dashboards and reports that are visually impactful and easy to interpret. Familiarity with statistical analysis tools or techniques is a plus.
• Strong verbal and written communication skills, with the ability to distill insights into clear, concise, and compelling narratives. Proficiency in PowerPoint or similar tools for presenting strategic recommendations effectively.
• Strategic thinker with a strong attention to detail, capable of connecting POS and consumer insights to broader business objectives. Demonstrated ability to translate data into actionable recommendations that drive brand and category growth.
• Strong interpersonal and collaboration skills with experience working cross-functionally in dynamic, fast-paced environments. Self-motivated, curious, and passionate about using data to create business impact.

Education and Experience:

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field is required; an MBA or Master's degree is preferred.
• Minimum 5 years of progressive experience in market research, data analytics, or consulting within the CPG industry. Experience with global CPG beauty organizations is highly valued.

What It Takes Day-to-Day:

• This is an office-based role
• Hybrid work schedule: 3 days in office and 2 days remote
• Travel: Approximately 10% travel may be required for customer meetings, presentations, and industry events.

NYM Benefits & Perks:

• Competitive compensation designed to reflect your skills and impact
• Worklife balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays
• Comprehensive health coverage including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance
• Financial wellness with Roth and 401(k) retirement plans and a 4% employer match
• Paid parental leave because family always comes first
• Professional growth supported through our professional development reimbursement program
• Wellness perks On-site fitness center and One Pass Select access
• Product perks Enjoy 60 complimentary products each year
• Annual beauty & wellness credit to invest in yourself
• Volunteer time off so you can support the causes that matter most
• Monthly networking lunch credit to stay connected, inspired, and engaged