Marketing Coordinator

Job Description JB&A, a division of JAM Industries, is seeking a highly organized, detail-oriented Marketing Coordinator to join our team in Folsom. This role is a process-driven opportunity for an individual who loves keeping projects on track and thrives in a fast-paced environment. Key Responsibilities Content Coordination: Manage the end-to-end flow of marketing collateral. Ensure all assets (graphics, copy, and video) are ready for deployment across LinkedIn, X, and other social platforms. Zoho Mastery: Utilize Zoho to schedule campaigns, track lead engagement, and maintain our marketing calendar. Email Marketing: Build, test, and deploy weekly newsletters and promotional blasts. Handle list segmentation and ensure all links and tracking codes are functional. Event Logistics: Provide critical support for live and web-based events, including coordinating registration pages, managing attendee lists, and assisting with showcases. Travel for Events: Attend events and trade shows onsite to support marketing efforts. Website Content Management: Keep website content current by coordinating updates with internal teams. Work with designers to place new content, visuals, and assets on relevant pages and review pages for accuracy, consistency, and completeness. Brand Consistency: Act as gatekeeper for the JB&A brand, ensuring all outbound communication aligns with our voice and professional standards. Specialized Focus: Copywriting & Technical Collaboration Content Creation: Draft engaging, high-quality blog posts and email copy that resonates with our audience of VARs and end-users. Technical Accuracy: Act as the bridge between marketing and the Engineering Team. Interview technical experts to translate complex workflows and product specs into clear, accurate marketing copy. Editorial Management: Own the proofreading and editing process, ensuring all technical terms are used correctly and consistently. Brand Voice Integration: Work closely with vendors to authentically represent their brand voice and value propositions in JB&A co-branded campaigns. Asset Management: Coordinate with vendor marketing contacts to secure the latest product imagery, white papers, and technical documentation. Vendor Alignment: Ensure joint marketing efforts meet both JB&A standards and partner compliance requirements. Drive Demand Generation: Collaborate with partners to execute joint demand-generation campaigns, including webinars, email marketing, digital advertising, and trade show participation. Qualifications Experience: Bachelor’s degree in Marketing or Technical Communications preferred or 1–3 years in B2B marketing; experience within ProAV, Broadcast, or IT sectors is a bonus. Organization: Exceptional project management skills; thrives on calendar and to-do lists. Versatile Writer: Demonstrated success writing for a B2B audience, turning technical specs into engaging narratives. Technical Proficiency: Proven experience with Zoho (CRM, Campaigns, or Marketing Automation) or similar suite; familiarity with WordPress or similar CMS. Digital Savvy: Deep understanding of social media scheduling and email marketing best practices. Communication: Strong written and verbal skills; effective collaboration with internal teams and external vendors. Problem Solver: Ability to identify challenges, take initiative, and implement solutions without constant direction. Presence: Ability to work on-site at our Folsom office with the Marketing Manager and broader team. Benefits Group insurance benefits: Health, Dental, Vision, Life, Critical Illness, Short-Term and Long-Term Disability. Wellness incentive program and employee assistance program. 401k matching program. Flextime, summer hours, paid vacation, personal time off. Casual and fun work environment with a strong emphasis on work‑life balance. Lively social calendar. Generous employee discount on all gear. On‑going learning opportunities. Opportunity to work in a highly talented, winning team. Safety Statement We are committed to providing a safe and healthy work environment. All candidates should expect adherence to workplace safety protocols, including compliance with local health and safety regulations and internal safety standards. Diversity Statement We value diversity and inclusion, striving to create a culture where everyone feels included and celebrated. We are committed to flexible working arrangements to meet the diverse needs of our team members and stakeholders. Only qualified candidates will be contacted. #J-18808-Ljbffr JAM Industries