Commercial Channel Manager

Job Description

Job Description

ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve. We value diversity and individuality and when you thrive, we thrive. ABARTA offers the perks of a large corporation with the personalized touch of a smaller company. We are a workplace that encourages sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization. We would love for you to become a part of our family to help make our vision of Quenching the Thirst of Our Neighbors a reality!

Summary:

We commercialize happiness! In this dynamic position, you will be responsible for driving strategic commercial initiatives that enhance customer engagement with the goal to drive revenue and volume growth. Your role will involve leveraging market insights and collaborating closely with cross-functional teams to deliver impactful solutions tailored to the unique needs of the channel or customer. This role is accountable for translating innovation ideas into executable commercial plans - leading business case development, managing early-stage projects, aligning cross-functionally, and ensuring launches are performance-tracked and system-ready.

Responsibilities:

• Achieve profitable growth by gaining a comprehensive understanding of the channel or customer’s business and establishing professional relationships.
• Support end-to-end launch plan for all product innovation, inclusive of system SKU rationalization and exit strategies
• Develop tailored strategies to address emerging challenges, ensuring our commercial objectives tied to innovation are consistently met.
• Internal sell-in and implementation of regional or national promotional strategies for the introduction of new innovative brands and packages. This includes SKU rationalization to reduce low velocity products to reduce BD&L as well as make room in Distribution Centers for the new SKUs.
• Actively identify innovation growth opportunities by analyzing market trends and customer data.
• Conduct post innovation launch analysis measuring forecasts, execution, and engagement by making any necessary changes to future programs.
• Collaborate with PRGM on innovation, initiatives and provide selling resources for the frontline and key account teams.
• Communicate and engage with sales and sales leadership discussing innovation plans, inclusive of all sales tools necessary tied to launch, and drive change post launch as well.
• Create and steward sales and customer programs incorporating strategic and tactical channel activities, along with promotional plans that correspond to the business objectives and strategies of both the customer and ACCB.
• Develop and drive internal and external alignment of the annual commercial strategy and plan
• Create and steward brand local acceleration programs, incentives, and commercial marketing programs
• Represent and support all brands (Coca-Cola and Cross-Franchise) to drive balanced growth in revenue and volume, driving the COP results annually.
• Lead with PicOS and ESH Culture that generates desired results for both customer and ACCB, linking back to the commercial strategy
• Other duties as assigned.

Qualifications:

• Bachelor’s Degree.
• Five years’ related experience; preferably in the goods/beverages DSD industry.
• Comply with all safety policies and procedures. Maintain quality standards.
• Travel necessary.
• Experience in developing successful professional relationships with internal and external customers inclusive of having difficult conversations when necessary.
• Ability to create incredibly detailed and professional internal and external sales presentations / decks.
• Ability to conduct group meetings and present to various size audiences.
• Ability to multitask in a fast-paced environment with strong attention to detail and follow-up skills.
• Excellent analytical, communication, and organization skills.
• Ability to solve problems, work independently.
• Proficient computer application skills (Microsoft Excel, Microsoft PowerPoint, Microsoft Teams).
• Ability and willingness to learn new platforms and/or tools.
• Valid driver's license and clean driving record within MVR policy guidelines.

Additional Information:

ABARTA Coca-Cola Beverages, LLC applicants must submit to a background verification process prior to commencing employment with the company. Employment with ABARTA Coca-Cola Beverages, LLC is contingent on a pre-employment background check which may include drug screening, driving records (including minor moving violations) and will be evaluated according to ABARTA Coca-Cola Beverages, LLC guidelines to determine eligibility for this position. ABARTA Coca-Cola Beverages, LLC is an Equal Opportunity Employer Minorites/Women/Veterans/Disable/Sexual Orientation/Gender Identity.

For more job postings and additional information about our company and culture, please visit our careers site