Director of Marketing

Our national multi-family management company seeks a Marketing Director with a "Whatever it Takes" attitude to oversee the overall marketing of the construction, investment, and property management divisions.

JOB SUMMARY

Responsible for strategic and comprehensive strategic marketing plans to support the overall Allied Orion Group brand marketing, digital and traditional marketing across social media, website operations, content, CRM, and media strategy. Other responsibilities include collaborating with Human Resources, Marketing Partnerships, Strategy and Analytics and other business stakeholders to drive revenue and incorporate the brand essence with the goal of expanding and attracting new audiences.

REPORTS TO: President of Management


SUPERVISES: Systems Trainer


ESSENTIAL FUNCTIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Focus on targeting budgeted occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
2. Collaborate with the national marketing team to establish, implement, and maintain the goals and objectives of AOG Living Company.
3. Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to regional and on-site team members as well as ownership groups.
4. Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives, which are evaluated on an ongoing basis.
5. Create and maintain marketing budgets for individual communities.
6. Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
7. Develop and create marketing materials for potential new business and efficiently and effectively present materials and ideas at proposal meetings.
8. Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.
9. Manage and help complete marketing assignments for community management transitions and collect all digital assets.
10. Collaborate with marketing and design agencies for new construction and rebrand projects and assist with creative direction, project management, timeline oversight, creation of collateral materials, website production, photography, etc.
11. Assist with new development floorplan review and pre-development efforts as defined by the VP or EVP.
12. Managing software integrations with internal and external parties to ensure dynamic pricing and availability is always listed on community websites and ILS'.
13. Ensure data accuracy in Property Management Software systems and make updates as necessary.
14. Attending company meetings and industry education conferences.
15. Continually research and make recommendations on new opportunities and marketing channels in the local market.
16. Regularly review and understand the market landscape to stay abreast of competitor strengths, weaknesses, and marketing initiatives.
17. Conduct regular site visits to ensure that the property has proper curb appeal, appropriate signage, models are clean and set up accurately, and all marketing opportunities are leveraged.
18. Oversee and provide training to local and regional teams to reinforce rollouts and company best practices.
19. Assist stabilized and repositioned communities who are experiencing marketing challenges and poor occupancy.
20. Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
21. Business (Instagram, X, LinkedIn, Facebook, etc.) as defined by the national marketing department.
22. Setup, claim, and assist with the ongoing monitoring of major social media websites and locational websites.
23. Develop, implement, and oversee social media content and strategies including set-up, optimization, paid and promoted campaigns, contests, and / or contracted agency strategies.

REQUIRED EDUCATION AND TRAINING

DEGREES AND DIPLOMAS

Bachelor's degree preferred in advertising, marketing, business, or related field.