Digital Content Strategist

Role Description

The Digital Media Strategist position will lead digital media strategy, planning, and execution for the Riboli Family Wine brand portfolio across various paid media channels such as Google Search, YouTube, Display, OTT, CTV, Streaming Radio, Email, etc. This role will work to determine the optimal media mix to best resonate with our audiences and support the goals of the various brand teams. Closely partners with Senior Digital Media Manager to ensure digital campaigns are successfully executed from planning to execution, with an emphasis on recapping and understanding the results. This role requires expertise in all aspects of media campaigns from ideation to media selection along with negotiation, execution, optimization, and reporting.

The ideal candidate has strong attention to detail, is highly analytical, and likes to have input into the creative process. This role is highly collaborative, welcoming ideas for process improvements and campaign optimization. This role must be able to communicate effectively and collaborate across multiple departments.

Essential Duties & Responsibilities

• Lead digital media planning, execution, and optimization across paid media channels.
• Manage relationships with digital media vendors and partners; evaluate new technologies and opportunities to improve performance and efficiency.
• Leverage digital media to support in-store and online retail programs, enhancing the consumer experience and delivering omnichannel value to key customers and sales team.
• Collaborate with Brand, Sales, and Trade Teams to assist in formulating comprehensive digital media strategies supporting national and regional sales initiatives.
• Work closely with brand team to ensure all digital messaging is within brand guidelines.
• Identify and track key performance indicators (KPIs) such as sales growth and velocity, click-through rates, form submissions, purchase intent, and impressions.
• Strategize campaigns to guide consumers through the lower marketing funnel, ultimately driving them to the point-of-purchase.
• Draft and manage Requests for Proposals (RFPs), negotiating contracts with various media partners across the digital media landscape.
• Monitor and manage budget allocations and expenditures.
• Manage Salesforce Marketing Cloud CRM, including audience segmentation and data integration to support personalized customer engagement and retention strategies for email and SMS.
• Collaborate with the design team to develop engaging creative assets and ensure on-time delivery for campaign execution.
• Contribute to light creative copywriting for digital advertising campaigns.
• Maintain calendars and schedules for active and upcoming seasonal campaigns, proactively forecasting asset needs and information (zip code lists for geotargeting, as an example).
• Develop pre-campaign reports for cross-functional sharing and post-campaign reports to evaluate ROI and effectiveness.
• Create and execute A/B tests for creative, audiences, and other metrics in an effort to continuously improve our reach and optimize campaigns to maximize results.
• Support administrative tasks, including data entry and invoice coding, as required.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.
• 4+ years of proven experience leading digital media strategy, with strong expertise in media planning and buying.
• Strategic thinker with a strong analytical mindset and attention to detail.
• Excellent project management and cross-functional collaboration skills.
• Strong communication and vendor management abilities.
• Ability to balance creative vision with performance-driven decision-making.
• Comfortable operating in a fast-paced, evolving marketing environment.

Pay Range

$70,000 — $80,000 USD

Equal Opportunity Statement

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.