Regional Sales Manager - West Texas

Position Summary The Regional Sales Manager - Turf is responsible for driving sales growth, developing strategic customer relationships, and expanding market share within the assigned territory. This role manages and grows a portfolio of turf industry customers including golf courses, sports complexes, municipalities, landscapers, distributors, and turf management professionals. The Regional Sales Manager serves as a trusted advisor to customers by providing technical expertise, identifying business opportunities, and delivering solutions that improve turf performance and operational results. Key Responsibilities Sales & Business Development Develop and execute strategic territory sales plans to achieve and exceed revenue, margin, and market share objectives. Identify, prospect, and secure new business opportunities across golf, sports turf, municipal, commercial landscaping, and other turf-related markets. Maintain and expand relationships with existing customers through consultative selling and regular account management. Develop annual business plans for key accounts and distributors. Monitor market trends, competitor activities, and emerging opportunities within the turf industry. Generate accurate sales forecasts and maintain a robust sales pipeline. Customer Relationship Management Serve as the primary point of contact for customers within the assigned region. Conduct regular customer visits, product demonstrations, field evaluations, and business reviews. Partner with superintendents, grounds managers, athletic field managers, landscape contractors, and purchasing decision-makers to identify solutions that meet operational needs. Resolve customer concerns and coordinate resources to ensure exceptional service and customer retention. Represent the company at industry events, conferences, trade shows, and association meetings. Technical & Product Support Provide technical expertise regarding turf products, agronomic practices, equipment, or services. Collaborate with agronomy, operations, marketing, and customer support teams to deliver value-added solutions. Conduct product training and educational presentations for customers and distributors. Develop knowledge of industry best practices and emerging technologies impacting turf management. Leadership & Collaboration Partner cross-functionally with marketing, product development, customer service, operations, and finance teams. Share marketplace insights and customer feedback to support future business strategies. Participate in regional and national sales meetings. Mentor junior sales representatives when appropriate. Qualifications Required Bachelor’s degree in Business, Agronomy, Turfgrass Management, Agriculture, Horticulture, or related field; equivalent experience may be considered. Strong communication, presentation, negotiation, and influencing skills. Proficiency with CRM systems and Microsoft Office applications. Ability to travel extensively within assigned territory (50-75%). Preferred 5+ years of successful outside sales experience. Knowledge of turf, golf, landscaping, agriculture, irrigation, equipment, or related industries. Demonstrated ability to build long-term customer relationships and close complex sales opportunities. Turfgrass management, golf course, sports field, or landscaping industry experience. Certified Turfgrass Professional (CTP), Certified Sports Field Manager (CSFM), or related certification. Knowledge of agronomic practices, turf nutrition, pest management, irrigation systems, or turf equipment. Key Competencies Strategic Selling Business Development Account Management Relationship Building Technical Consultation Financial Acumen Market Analysis Negotiation Communication & Presentation Skills Problem Solving Results Orientation Pay Range: $80,000.00 USD - $90,000.00 USD Annually What We Offer Eligible Employees: Medical, dental and vision insurance 401(k) with company match Generous holiday schedule and paid time off Employee and Family Assistance Program (EAP) Life and disability insurance Learning and development program Responsible Manufacturing – Protecting Our Planet for the Future EcoVadis Platinum Medal - recognizing top 1% global performance in sustainability excellence. Goal Zero - commitment to diverting job site and manufacturing waste from landfill. Industry-leading manufacturing systems certified to ISO 9001 (quality), ISO 14001 (environmental), and ISO 45001 (health & safety). Leading recycling and material regeneration through two owned and operated facilities. Who We Are: Tarkett Sports is a world leader in sports construction and surfacing, providing architectural design, full-scope construction services, and a comprehensive portfolio of industry-leading sports surfacing solutions. Trusted by leading programs at every level, we’re proud to deliver a seamless turnkey experience for our clients. Over 80,000 Installations Worldwide Over 25 Years of Experience Collection of Leading Solutions One Answer for Your entire Facility Tarkett is an equal opportunity employer. We value diversity in backgrounds and in experiences and promote an inclusive workplace where all employees can perform at their best. #J-18808-Ljbffr Tarkett Sports