Sr. Business Analyst - Privacy

Who we are:


ConnectedX is focused on Digital Transformation and Product Engineering Services, enabling clients to achieve their business, operating and technology needs for the digital age. Our unique industry-based, consultative approach helps clients implement digital transformation initiatives. Headquartered in Dallas, Texas, U.S. ConnectedX is a preferred partner for leading Fortune 1000 enterprises and is consistently admired by the clients and employees across the globe.

What we are looking for:


Position: Sr. Business Analyst


Location: Plano, TX (Hybrid)


Duration: Long-Term

What you will do:

• Collaborate with stakeholders to gather, document, and analyze business requirements related to marketing data and privacy.
• Utilize marketing data to identify trends, insights, and opportunities for optimization in campaigns and customer engagement strategies.
• Ensure that all marketing data practices adhere to relevant data privacy regulations (e.g., GDPR, CCPA) and align with the company's privacy policies.
• Develop and maintain dashboards and reports that provide actionable insights to stakeholders, facilitating data-driven decision-making.
• Act as a liaison between marketing, legal, and technical teams to ensure alignment on privacy and data utilization strategies.
• Identify areas for process enhancement within marketing data workflows and recommend solutions for improved efficiency and compliance.
• Provide training and support to team members on data privacy best practices and the effective use of marketing analytics tools.

What you will bring:

• Bachelor's degree in Business Administration, Data Analytics, Information Technology, or a related field; Master's degree preferred.
• Minimum of 10 years of experience as a business analyst, with a focus on marketing data and privacy.
• Familiarity with marketing analytics platforms (e.g., Google Analytics, CRM tools).
• Strong understanding of data privacy laws and frameworks, with experience implementing privacy measures in business processes.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong verbal and written communication skills, with the ability to convey technical information to non-technical stakeholders.
• A proactive and collaborative approach, with the ability to work effectively in a team environment.