Customer Systems & Lifecycle Manager

Job Description

We're looking for a Customer Systems & Lifecycle Manager to help us build a more connected, personalized, and scalable customer experience at Vestaboard.

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This is a hands-on role spanning customer systems, data operations, segmentation, and lifecycle marketing. You'll help ensure we have the right customer data, the right audiences, and the right processes to deliver relevant, timely, and on-brand communications across the customer journey.

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You'll work across Customer Experience, Growth, Content, Product, and Operations to turn ideas and business priorities into well-executed programs, whether that's onboarding a new customer, promoting relevant Vestaboard+ channels, encouraging product engagement, or re-engaging someone whose usage has declined.

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We're looking for someone who enjoys connecting the dots, getting into the details, and making things happen. Someone who can take an objective, figure out what needs to happen behind the scenes, and bring the right people, data, and systems together to deliver it.

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What You'll Own

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Customer Systems & Data Operations

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• Own and improve the systems, workflows, and automations supporting our post-purchase customer experience.
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• Maintain and optimize HubSpot and its connections with our commerce, subscription, product, and support platforms.
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• Establish and maintain clear sources of truth for customer identity, product ownership, subscription status, and engagement.
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• Improve data hygiene, reconciliation, and synchronization across systems, identifying gaps, duplicates, and inconsistencies before they affect customers.
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• Develop reliable customer segments, lists, and reporting that teams can confidently use.
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• Identify manual processes and operational inefficiencies, and build more scalable solutions.
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Lifecycle Marketing & Campaign Operations

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• Translate business priorities into targeted customer communications across email, push, and in-product experiences.
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• Own the operational preparation and execution of lifecycle programs, including audience selection, segmentation, journey setup, scheduling, testing, and performance reporting.
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• Coordinate with Growth, Content, and Customer Experience to ensure messaging and creative are relevant, consistent, and on brand.
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• Build automated journeys supporting activation, product engagement, Vestaboard+ and Care adoption, renewal, and re-engagement.
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• Support ongoing content and channel promotion through thoughtful targeting, personalization, and communication frequency.
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• Maintain strong quality assurance, deliverability, consent, and preference-management practices.
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Measurement & Continuous Improvement

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• Define and track customer metrics across activation, engagement, retention, and recurring revenue.
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• Build dashboards and reports that make customer behavior and campaign performance easier to understand.
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• Identify opportunities to improve targeting, timing, personalization, and automation.
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• Design and evaluate experiments to understand which interventions meaningfully change customer behavior.
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• Share actionable insights and recommendations with leadership and cross-functional teams.
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• Explore opportunities to use AI and emerging tools to improve data quality, automation, and operational efficiency.
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What We're Looking For

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• Experience in customer operations, lifecycle marketing, marketing operations, CRM, business systems, or a related field.
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• Strong analytical and problem-solving skills, with the ability to turn messy data and processes into reliable, actionable systems.
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• Hands-on experience with HubSpot or comparable CRM and marketing automation platforms.
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• Comfort working with customer data, segmentation, workflow automation, campaign setup, and reporting.
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• Strong organizational skills and attention to detail, particularly when managing multiple initiatives and dependencies.
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• Clear communication and the ability to coordinate effectively with technical, creative, and customer-facing teams.
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• An understanding of how to deliver relevant, well-timed customer communications without overwhelming customers.
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• Curiosity about technology, connected products, automation, and AI.
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• A high degree of ownership, initiative, and follow-through, with the ability to move work forward independently.
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Nice to Have

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• Experience with Shopify, Stripe, HubSpot, or customer support platforms.
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• Experience with subscription businesses, connected hardware, or software-enabled products.
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• Familiarity with APIs, integrations, SQL, or analytics tools.
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• Experience with marketing operations, email deliverability, campaign QA, or customer data platforms.
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• Experience improving data integrity and establishing sources of truth across multiple systems.
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What Success Looks Like

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• Customer data is accurate, consistent, and reliable across our systems.
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• Teams can confidently identify and reach the right customers with relevant, timely, on-brand communications.
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• Lifecycle campaigns and automated journeys move from idea to execution with less manual coordination.
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• Customer segmentation, targeting, and personalization become more sophisticated and effective.
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• Activation, engagement, subscription adoption, and retention improve through measurable lifecycle initiatives.
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• Reporting provides clear visibility into customer behavior and program performance.
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• Processes become more repeatable, efficient, and scalable as Vestaboard grows.
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Why This Role Matters

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As Vestaboard grows, the opportunity to connect our customer data, systems, and communications becomes increasingly important.

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We have a growing number of ways to help customers get more value from their Vestaboard, but delivering those experiences consistently requires thoughtful segmentation, reliable systems, and strong operational execution.

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You'll work directly with our Head of Customer Growth & Operations and collaborate across the business to help turn customer insights and business priorities into programs that are ready to launch and built to scale.

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We're looking for someone who enjoys solving problems, connecting the dots, and building the systems and processes that make great customer experiences possible.