Paid Social Manager

About PolymarketPolymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.About the RoleWe're looking for a Paid Social Manager to own and scale Polymarket's paid acquisition across social channels. You'll sit within the Growth team, reporting to the Head of Performance Marketing, and work alongside creative, analytics, and product to build a performance engine that matches the pace of our growth. The mandate is straightforward: manage significant paid media budgets across Meta, TikTok, Reddit, X, and beyond, drive efficient user acquisition, and build the systems that make us better at this over time.This isn't a role where you hand off execution to an agency or wait for someone else to define the strategy. Paid social is one of our highest-leverage growth channels and we're at a stage where doing it well — or poorly — has a direct and visible impact on the business. We need someone who has managed budgets at scale, reads performance signals quickly, and can build a creative feedback loop that keeps our ads sharp as we grow.What You'll DoManage and optimize live campaigns across Meta, TikTok, Reddit, X, Snapchat, and emerging channels, with full ownership of pacing, budget allocation, and performance against CAC and LTV targetsReview creative performance weekly, identify what is working and why, and brief new concepts directly to the creative team based on data signalsRun incrementality and measurement tests to validate spend efficiency across channels and inform how budget is allocated across the portfolioMonitor and audit full conversion funnels — from ad click through landing page to account creation — and flag or fix drop-off points that are costing us efficiencyBuild and maintain performance reporting that gives leadership a clear, current view of channel mix, spend pacing, and contribution to company P&LIdentify and launch net-new paid channels, document what you learn, and build playbooks the team can run without you having to be in every decisionPartner with creative, product, and analytics teams to connect ad-level performance data back to messaging strategy, offer design, and landing page structureWhat We're Looking For4+ years in performance marketing or paid acquisition, with hands-on campaign management experience — not just oversightProven experience managing $50M to $100M+ in annual paid media spend, with direct accountability for efficiency metricsDeep hands-on experience across Meta, TikTok, Snapchat, Reddit, and X, including campaign setup, audience strategy, and bid managementCross-environment buying experience across both web and mobile app, with an understanding of how attribution and optimization differ between the twoStructured approach to creative testing and iteration, including how you brief concepts, set up tests, and translate results into the next round of creativeStrong analytical foundation, including working knowledge of attribution models beyond last-click and experience running or interpreting incrementality testsComfortable owning budget decisions and defending them with data in a fast-moving environment(Plus) Experience in fintech, trading, or consumer financial products(Plus) Familiarity with incrementality testing frameworks such as geo-based holdouts or intent-to-treat analysisBenefitsCompetitive salary & equityUnlimited PTOFull Health, Vision, & Dental coverage401k matchHardware setup: new MacBook Pro, big display, & accessoriesPay TransparencyBase salary range: $180,000 to $220,000 annually, plus equity and benefits.This range reflects a good-faith estimate for this position. Experience levels vary widely within a title here, so please reach out even if your expectations fall outside it. We're always happy to chat.LocationNew YorkEmployment TypeFull timeLocation TypeOn-siteDepartmentGrowth