Director of Product Marketing

Director of Product Marketing

MacroHealth is looking for a Director of Product Marketing to help shape go-to-market strategy across our full Marketplace Platform portfolio in close partnership with Commercial and Product leadership. This is a true player-coach role for a leader who can bring portfolio-level market perspective, develop and guide a product marketing team, and still roll up their sleeves to shape a launch plan, sharpen positioning, or improve the sales story.

You will manage and develop our Product Marketing Manager, serve as the primary product marketing partner to Product, Sales, and Account Management leadership, and be the connective tissue between the product roadmap and how MacroHealth shows up in market.

This is a high-visibility role reporting to the VP of Marketing, with regular exposure to Executive and cross-functional leadership as MacroHealth scales its go-to-market motion.

What You'll Own:

• Lead go-to-market (GTM) strategy across MacroHealth's full portfolio in partnership with Commercial and Product leadership, ensuring a cohesive product narrative across the Marketplace Platform.
• Lead and develop MacroHealth's Product Marketing function, managing and coaching a Product Marketing Manager while building the team's playbooks, processes, and capabilities.
• Partner with Product, Sales, Account Management, and Executive leadership to shape product direction and translate the roadmap into market-ready positioning and messaging.
• Own competitive and market intelligence, anticipating market shifts and proactively adjusting strategy to stay ahead of competitors and surface differentiation for Sales.
• Evaluate new market segments and expansion opportunities across the portfolio, informing where MacroHealth should extend its go-to-market focus next.
• Lead end-to-end GTM launch planning and execution for new products and major product enhancements, from strategy through cross-functional rollout and post-launch measurement.
• Build and scale Sales enablement to increase win rates and improve buyer conversations.
• Support pricing and packaging strategy in partnership with Finance, Product, and Executive leadership, providing market and competitive input to inform decisions.
• Bring market and competitive insight directly into product investment and roadmap conversations with Executive leadership, helping shape where MacroHealth invests next.
• Drive customer engagement and advocacy, identifying customer champions, developing case studies and success stories, and creating peer-to-peer proof points that strengthen our GTM narrative.
• Oversee the development of high-impact product marketing content and storytelling—presentations, brochures, case studies, webinars, and thought leadership—that supports both launch and always-on demand.
• Build an AI-enabled product marketing practice—embedding AI into research, content, and workflows so a lean team consistently drives the velocity and impact of a much larger one.
• Define and report on product marketing KPIs, using data to connect launch and enablement efforts to pipeline, win rate, and revenue outcomes.

What We're Looking For:

• 10+ years of experience across B2B marketing, product, or commercial roles, including 5+ years specifically in B2B product marketing.
• 5+ years healthcare or health tech industry experience required; experience marketing to health plans, payers, TPAs, or benefits brokers is a strong plus.
• People management experience strongly preferred—proven ability to lead, coach, and develop product marketing talent.
• Experience partnering with Executive, Product, Sales, and Finance stakeholders to shape go-to-market and pricing decisions.
• BA/BS required; MBA preferred.

Skills & Mindset:

• Strategic product marketing leader—equally comfortable influencing portfolio-level GTM strategy with cross-functional partners and rolling up sleeves on a collateral piece.
• Thrives in ambiguity—comfortable setting direction and making progress even when the roadmap or org is still taking shape.
• Builds influence without authority—earns alignment across Executive, Product, Sales, Account Management, and Finance without owning any of those functions outright.
• Genuine curiosity about the buyer and customer experience—grounds positioning, competitive strategy, and advocacy work in real customer perspective.
• Exceptional storytelling and communication skills—able to craft compelling narratives and distill complex technical and market concepts for a variety of audiences.
• Strong analytical and data-driven decision-making skills—comfortable turning market data and performance metrics into actionable strategy.
• AI-native and tool-forward—actively uses AI tools such as Claude to move faster, work smarter, and do more with a lean team.
• Highly organized and self-directed—manages multiple concurrent launches and priorities without dropping the ball.

Compensation:

• $180,000-$200,000 annual base salary plus bonus, equity, 401k match, flexible PTO and medical/dental/vision insurance.

Why You Will Love Working Here:

• A people-first culture where your work directly shapes how employees experience the company.
• The opportunity to blend technology, compliance, and human connection.
• A mandate—not just permission—to experiment with and implement AI, with real influence over how we evolve our tools and ways of working.
• A chance to experiment with AI and automation to elevate efficiency and insight.
• Collaborative team that believes in continuous improvement.
• Direct impact on strategic growth and enterprise value creation.
• Executive-level visibility and influence.
• Opportunity to architect and build at scale.
• Competitive compensation package including base salary, bonus, equity, comprehensive benefits, and flexible work options.
• Mission-driven culture modernizing healthcare.

Our Comprehensive Values:

Guided by a shared vision, MacroHealth unites around a strong set of values our team embodies every day.

We Are One Team:

• We act as one team with our fellow MacroMates and customers
• We value humility, low ego, and collaboration
• We are All for One, One for All

Delivering on Our Promises:

• We do the right thing
• We do what we say we will do
• We do it with a sense of urgency and transparency

Macro Thinking:

• We challenge ourselves to think boldly, bigger, and into the future
• We lead with a growth mindset
• We act as a thought leader for the healthcare industry

MacroHealth is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.