Digital Marketer

Job Overview

Are you an experienced marketing professional looking to accelerate your career? Do you have a proven track record of driving sales and revenue growth by developing enterprise-wide campaign plans? If so, we're looking for you to join our Demand Generation Team as a Digital Marketer, where you'll create, refine and execute strategies geared to meet goals for our Enterprise market segment. In this role, you'll be responsible for planning, organizing, and executing integrated marketing programs that generate new and advance existing opportunities. You'll perform continued data analysis to help optimize performance. If you're an organized team-player who enjoys developing and implementing impactful marketing programs that drive growth, we'd love to bring you on board!

About Us

ICIMS is a leading enterprise hiring platform that combines the scale and reliability of enterprise software with the transformative power of AI. Thousands of organizations across more than 200 countries and territories trust ICIMS to find and hire the people who shape their future and drive their business forward. Powered by insights from billions of hiring interactions, continuous AI innovation, and a highly extensible platform, ICIMS helps organizations turn talent acquisition into a competitive advantage. For more than 25 years, ICIMS has delivered end-to-end hiring solutions that improve recruiting efficiency, reduce costs and create exceptional candidate experiences.

ICIMS helps solve one of the biggest challenges businesses face today: building a workforce that can adapt, scale, and perform in an increasingly competitive and unpredictable talent market. We uniquely do that by combining enterprise-grade hiring technology, AI-powered insights and automation, and connected talent experiences to help organizations improve hiring outcomes while driving measurable impact.

Responsibilities

• Develop marketing plan for target audience to hit defined goals for new customer acquisition

• Orchestrate integrated marketing programs (channel, messaging, execution, optimization, measurement), both inbound and ABM, that maximize marketing qualified leads into sales-ready opportunities

• Work closely with Marketing Ops and CRM system (Salesforce) to ensure all leads, contacts and accounts are properly assigned to sales teams at the right time in the buyer journey

• Proactively collaborate with Marketing stakeholders to define needs to support integrated campaign planning initiatives (e.g. digital, sales enablement, content assets, events, webinars, etc.).

• Proactively manage third party vendors and budget to drive demand and maintain campaign calendar

• Act as marketing subject matter expert on segment and collaborate with segment-specific sales teams

• Monitors industry landscape to develop go-to-market strategies to reach target personas and identify gaps

• Develop ongoing testing strategy to increase engagement, brand awareness, and drive additional demand into the pipeline for sales to action

• Report to leadership on a weekly/monthly cadence and recommended actions for improved results

• Maintain expertise in account-based marketing best practices, tactics, trends. Shares insights and recommendations with management for improving process and results.

• Provide ongoing data, engagement, and insights on target accounts and contacts utilizing internal tools

Qualifications

• 3-4 years of marketing, demand generation, or segment-based marketing experience, preferably in a high-growth B2B SaaS environment

• Bachelor's degree in Marketing or Business or comparable field.

• Proven ability to work collaboratively with cross-functional stakeholders.

• Proficient using marketing automation systems and integrating those capabilities with CRM.

• Ability to manage multiple projects at the same time in a fast-paced environment.

• Excellent communications skills, both written and verbal.

• Experience with Marketo, Salesforce, 6Sense or other ABM tech preferred.

• Strong reporting capabilities and the ability to provide insights and analyze multi-channel campaign results

• Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth

• Previous project and budget management experience

• Demonstrated flexibility, creativity and problem-solving skills

• Strong results orientation with a proven track record of flawless execution and strong attention to detail

• Advanced Microsoft Office proficiency experience is a plus

EEO Statement

iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.

We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at View email address on click.appcast.io.

Compensation and Benefits

We accept applications for this position on an ongoing basis until the position is filled. Applications will be reviewed as they are received, and qualified candidates may be contacted throughout the posting period.

The anticipated base pay range for this position is $70,000-$90,000 annually. Final compensation will be based on factors such as relevant experience, skills, education, internal equity, and market data. This range aligns with our commitment to equitable and transparent compensation practices, as required by applicable law.

Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long-term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: