Demand Generation Manager

Growth & Demand Generation Manager
Location: Remote / Hybrid
Comp: $85-95K base, $110K OTE

About Us

Brij is a venture-backed, high growth software startup based in NYC. Our AI-powered platform helps omnichannel consumer brands gain valuable data to "bridge" online and offline audiences to drive revenue across channels. Our suite of tools including warranty registration, sweepstakes & rebates empower brands to connect with their consumers wherever they shop. We work with some of the best brands in the world including Heineken, Feastables, Momofuku, Health-Ade, Skullcandy, and Gozney.
We're a lean, diverse team with a bias toward action and extreme ownership. Our customer-first mindset drives everything we do, and we're excited to build the future of omnichannel commerce.

The Role

As Brij's Growth & Demand Generation Manager, you'll own the engine that fills our pipeline. You'll be responsible for driving top-of-funnel growth across paid and outbound channels, running experiments, scaling what works, and building the systems that turn interest into qualified opportunities. This is a high-ownership role for someone who loves both strategy and execution.

What You'll Do

• Drive top-of-funnel growth and ensure a consistent flow of qualified leads into the pipeline.
• Own and execute paid advertising strategy across LinkedIn, Google, and other B2B channels.
• Own and execute outbound strategy, including sequences, targeting, messaging, and tooling.
• Optimize conversion rates across the full top-of-funnel, from first touch to booked meeting.
• Identify, test, and scale winning growth loops across channels and audience segments.
• Run structured experiments across ads, landing pages, messaging, and top of funnel steps.
• Define and track key performance metrics including CAC, pipeline conversion rates, and ROI on paid advertising.

Who You Are

You're a strong fit for this role if you have:

• 1-3 years of experience in B2B SaaS demand generation or growth marketing.
• 1-3 years running B2B paid ad campaigns (LinkedIn and/or Google experience preferred).
• 1-3 years working in HubSpot, with hands-on experience managing workflows, sequences, and reporting.
• Comfort building landing pages and ad creative using AI tools — you don't wait for a designer or developer to get things live.
• A proven track record of delivering measurable pipeline growth, not just activity metrics.
• A bias toward experimentation; you form a hypothesis, test it fast, and know how to read the results.
• Comfortable operating in a fast-paced, evolving environment with a high degree of autonomy.

Why Join Brij?

• Impact: Play a direct role in shaping the growth of an emerging category and see your work influence top-tier brands.
• Ownership: This is a high-autonomy role — you'll set the strategy and run the plays, not just execute someone else's playbook.
• Growth: Work alongside a high-caliber team with opportunities to grow as the company scales.
• Flexibility: Remote-first with hybrid options and NYC HQ access.
• Compensation: Competitive salary, benefits, and flexible work arrangements.
• Culture: A lean, collaborative, fast-paced team focused on ownership and outcomes.