Marketing Specialist

Description Built on Experience. Built for Skill. Built for You. Keel was formed by bringing together three industry leaders combining generations of hands-on expertise in steel fabrication, shipbuilding, aerospace, and defense manufacturing. That means when you join Keel, you’re joining a team backed by decades of proven craftsmanship and real-world results. We build ships, defense systems, aerospace components, and heavy steel structures that serve critical missions — and we do it with pride. Your Mission: As a Marketing Specialist at Keel, you will be responsible for planning, implementing and analyzing branding, market research, advertising, public relations, sales promotions and sales to promote company growth through inventive, imaginative and creative endeavors. Explore the Depth of the Role: Develop, provide and execute marketing tools (content development, customer discovery maps, event planning, promotional items, etc.) to assist with business development. Exceptional judgment and discretion are required as position often deals with matters of significant confidential information, such as organizational direction and position changes. Conduct market research to identify clients, sector opportunities and competition. Create marketing collateral, including sales sheets, brochures, presentations and electronic campaigns. Concept development and execution to reach target audience through appropriate channels such as social media, company websites, e-mail, radio, press releases, digital display boards, etc. Organize and assist with marketing activities including meetings, speaking engagements, seminars, trade shows and exhibits. Responsible to ensure high-quality standards for submitted proposals and maximizing our probability of winning new business. Position requires a high degree of autonomy. Mission Readiness: Minimum of a Bachelor’s Degree in Sales & Marketing or related field 3-5 years of professional experience within the Marketing field Marketing strategies, advertising campaigns, exceptional verbal and written communication skills. Ability to work in a team environment, communicate with multiple company leaders and stakeholders and ability to prioritize work with multiple deadlines. Candidate must have a strong command of the written word, an eye for design and a high degree of creativity to help Keel stand out in the marketplace. Experience with social media platforms such as YouTube, Facebook and LinkedIn, as well as confidence in modern design programs such as InDesign and Adobe Photoshop. Travel Requirements: Occasional travel may be required. Physical Requirements: May require standing, walking, or front desk coverage for extended periods Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 25 pounds at times (e.g., files, office supplies, etc.). Ability to communicate clearly and effectively with production team members, leadership, and visitors, both verbally and in writing. Occasionally required to stand, walk, bend, or reach within the office setting. Become a part of our Builders and you too can... Uphold Safety and Quality Standards Embody Team Spirit Relentless Customer Focus Convey Integrity, Trust, and Professionalism Execute with Excellence and Velocity What Keel will build for you: Comprehensive Benefit Package Competitive Pay 401K Match HSA/FSA Paid Holidays Paid Time Off Internal Referral Bonus Opportunities Shift Differentials Overtime Potential Paid on the Job Training Certification Sponsorship Opportunities Committed to Individual Career Growth We Do Fun Things, Plus More! Need Assistance? If you require a reasonable accommodation at any stage of the employment process, please email View email address on click.appcast.io with details about your request and your contact information. Accommodation requests are reviewed individually on a case-by-case basis. Please note that this email address is monitored only for inquiries related to reasonable accommodation requests. Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans What we build, builds us. #J-18808-Ljbffr