Vice President, Institutional Advisor Channel Marketing

Job Description

At J.P. Morgan Asset Management, we leverage the power of perspective to guide our clients toward achieving their objectives. The Head of IA Marketing (VP) is a member of the U.S. Advisor Marketing team, which focuses on understanding client needs and building integrated marketing strategies with Sales teams and National Accounts, leveraging the firm’s Centers of Excellence.

As a Vice President of Institutional Advisor Channel Marketing within Asset & Wealth Management, you will create and execute marketing initiatives for the Institutional Investor (IA) client segment. Reporting to the Head of U.S. Advisor Marketing, you will collaborate with cross-functional teams to drive engagement and business success.

Job Responsibilities

• Spearhead the creation and launch of dynamic, targeted marketing campaigns for IA clients and prospects that highlight J.P. Morgan investment solutions and demonstrate how they can enhance advisors’ portfolios and drive business growth.
• Manage high‑impact, cross‑channel initiatives spanning web, social media, industry conferences, digital platforms, and events, ensuring seamless execution.
• Apply an experimental mindset to continuously refine marketing strategies for financial advisors; utilize technology platforms and business intelligence tools to measure and enhance marketing ROI; and apply a comprehensive data‑reporting framework to track progress and support business objectives.
• Design and oversee engaging digital client journeys that align with strategic engagement objectives. Manage the rollout of compelling digital communications across email, web, and social media platforms, ensuring cohesive messaging and maximum reach.
• Build trust and foster collaboration with colleagues across business lines, regions, and Centers of Excellence, ensuring alignment and shared success.

Required Qualifications, Capabilities, and Skills

• At least 5 years of marketing experience in asset management or wealth management.
• Innovative mindset with the ability to develop competitive marketing programs.
• Ability to develop relationships and lead through influence.
• An effective collaborator who can also work independently.
• Strong project‑management skills with attention to detail.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

Preferred Qualifications, Capabilities, and Skills

• Strong relationship‑building skills across Sales, Marketing, and other functional partners.
• Proven track record of building credibility and trust in a matrixed organization.
• Ability to work across multiple locations and partner with people at all levels.
• Ability to employ an experimental mindset to test and scale marketing enhancements.

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About the Team

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.​