Digital Marketing Specialist, Senior

Sr. Digital Marketing Specialist

Our client, a leader in early childhood education, is seeking a Senior Digital Marketing Specialist to help drive brand awareness, enrollment growth, and community engagement as the company continues to expand within the early childhood development and education space. This role will lead digital marketing efforts across social media, paid advertising, email marketing, SEO/SEM, and website optimization to strengthen the organization's online presence and connect with families in local markets. The ideal candidate will bring a strategic, data-driven approach to campaign performance, audience engagement, and lead generation while supporting the company's mission of providing high-quality early childhood education and care.

Responsibilities

• Manage digital campaigns across SEO/SEM, email, paid social, website, and display advertising
• Track and optimize campaign performance using analytics and KPI reporting
• Oversee social media strategy, content calendars, and audience engagement
• Support landing page optimization, A/B testing, and conversion improvements
• Collaborate with internal teams and external partners on digital marketing efforts

Qualifications

• 3+ years of digital marketing experience
• Strong knowledge of Google Analytics, SEO/SEM, paid social, and email marketing
• Experience with platforms such as WordPress, SEMRush, Sprout Social, or similar tools
• Analytical mindset with strong communication and project management skills
• Familiarity with HTML/CSS and Adobe Creative Suite is a plus

The base pay range listed reflects what we reasonably expect to offer for this role. Actual pay may vary based on location, experience, and performance. Depending on the position, benefits may include medical, dental, and vision coverage; retirement and savings plans; paid holidays and time off; supplemental insurance; and additional wellness or incentive programs.

Digital People places creative, interactive, and marketing talent. Let's find the role that inspires your best work.

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