Director of Marketing & Brand Strategy

Job Description

Job Description

Director of Marketing & Brand Strategy

Schilling Beer Co. | Littleton, NH (occasional travel)

About the Role:

Schilling Beer Co. is looking for a strategic, hands-on marketing leader to build the systems, team, and campaigns that carry our brand into its next stage of growth. You'll turn our story and values — family, community, and excellence — into a repeatable brand strategy that a growing team can execute and measure, while keeping our voice consistent across every channel and touchpoint.

Duties:

• Own brand strategy end-to-end — aesthetics, voice, and messaging — as the filter through which company decisions pass.
• Lead social media, digital, and e-commerce presence, and develop targeted product campaigns.
• Sit on the senior leadership team, partnering with executive and sales leadership on company-wide strategy.
• Build and launch brand-aligned initiatives and partnerships.
• Own community engagement and select events, supervising an events and hospitality lead.
• Shape internal and external communications, strengthening cross-department alignment.
• Partner with sales leadership to align brand strategy with wholesale, onsite, and e-commerce growth, and support brand ambassador development.
• Build KPIs and reporting for brand health, digital/e-commerce performance, and community engagement.
• Build and lead a small, high-performing marketing team.

Requirements:

• 5+ years in marketing within the craft beer industry, with a track record of measurable results and growing responsibility.
• A sharp, data-informed thinker who can measure what's working, adjust what isn't, and back big decisions balancing quantitative data with ‘feel’.
• A natural storyteller and confident writer — polished, concise, and authentically human.
• A collaborative team player who leads by example, builds strong internal relationships, and puts the team's success first.
• A sharp eye for design and aesthetics, with an intuitive sense of what fits the brand.
• Proven ability to manage initiatives on time and on budget, and to lead and develop a team.
• Willingness to travel occasionally to represent the brand at events.

Compensation & Benefits

• Base salary range between $110,000-$130,000, plus a performance-based bonus of an additional 10–15%.
• Full health benefits and a retirement plan with 4% company match.
• Generous paid time off.

Start Date: As soon as possible for the right candidate.