Senior Marketing Analytics / Search Analytics Consultant

Senior Marketing Analytics / Search Analytics Consultant

This role owns measurement, analysis, and causal inference responsibilities within the search space. The position involves rigorously testing whether a result is caused by paid search, not just correlated with it, to drive data-backed strategy and decision-making. You will be an embedded member of the team, working with a provided laptop and systems access for the duration of the assignment.

Key Responsibilities

• Design and execute incrementality tests, holdout experiments, and pre/post analyses to isolate the true impact of paid search spend.
• Maintain data foundations, applying quality assurance as needed to ensure a clean, trusted view of channel performance.
• Manage ad code structure and hygiene to ensure accurate tracking and attribution across campaigns.
• Own budget management input through monthly mROI curve builds, translating diminishing-returns analysis into budget recommendations.
• Translate ambiguous business questions into structured analyses and specific recommendations.
• Contribute directly to portfolio-level budget allocation and channel strategy conversations.
• Support performance monitoring by independently validating analysis and reporting.

Required Qualifications

Experience: 3+ years of experience in an analytical role, such as marketing analytics, media analytics, or another data-rich performance marketing environment. A track record of turning ambiguous data into a specific, actionable recommendation and communicating it clearly to both analysts and executives is required.

Technical Skills: Strong SQL and Python (pandas) skills for querying, transforming, and modeling large datasets are necessary. This includes applied experience designing experiments, including hypothesis testing, significance, and power analysis. Experience building and maintaining reports or dashboards in a BI tool (Tableau, Looker, or similar) is also required.

Education: A bachelor's degree in a quantitative field (such as statistics, economics, math, or marketing analytics) or equivalent practical experience is required.

Preferred Qualifications

• Experience with paid search or bid management platforms (e.g., Google Ads, Microsoft Ads, SA360).
• Familiarity with incrementality testing, media mix modeling, or multi-touch attribution.
• Experience using GenAI tools to speed up analysis or automate reporting.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.