Sales Director

Sales Director – LTL | Central Valley, Northern California $160,000–$180,000 base + commission + benefits

Im partnering with a well-established, LTL carrier in Northern Californias Central Valley to find their next Sales Director. This is a pure leadership role. Theres no personal quota and no book of business required. Your job is to build, lead and develop a high-performing sales team and drive the commercial growth of the business.

The company has a strong reputation, loyal customers and a leadership team that invests in its people and technology. They need a sales leader who can take the commercial side to the next level through the team, not by selling personally.

What youll be doing Leading, coaching and developing a geographically spread sales team, including hiring, performance management and running regular pipeline reviews Setting targets and building a consultative sales culture focused on understanding customers freight needs and solving them, not just selling on price Working with senior leadership on sales strategy, budgets, forecasting and revenue targets Overseeing customer relationships across the team to protect and grow key accounts Using CRM and performance data to track results, forecast and report to the leadership team Working closely with operations and customer service on service delivery, including oversight of the local branch

What theyre looking for A proven track record leading and developing sales teams in transportation or logistics, ideally LTL Confidence setting targets, managing pipelines and coaching reps to consistently hit their numbers A consultative, relationship-led approach to sales and leadership An understanding of branch or terminal operations and how service delivery drives customer retention A data-driven mindset, with the ability to read performance metrics and act on them Experience with modern CRM or AI-driven sales tools is a plus A leader who builds and motivates people well, with a stable career history

Whats on offer $160,000–$180,000 base salary Commission 401(k) Car allowance Medical benefits Paid time off Office based in the Central Valley, with hybrid working available after six months Real autonomy to shape the commercial direction of a respected, long-established business

If youre a transportation sales leader whod rather build and lead a team than carry a bag, Id like to hear from you. Message me directly or email

for a confidential conversation.