Sr Product Marketing Manager, Value Realization

JOB TITLE: Sr Product Marketing Manager, Value Realization
LOCATION: Remote
PAY RANGE: $74 - $84/hr.
DURATION: 11+ Months

TOP 3 SKILLS:

• 5-7 years of experience in AdTech or MarTech, including programmatic advertising, media buying/planning, or related data collaboration/clean room environments
• Proven success in customer-facing roles (customer success, account management, or post-sale adoption) driving product adoption, activation, and sustained usage
• Strong program management skills with experience leading cross-functional marketing/product initiatives and translating technical capabilities into clear customer value

Company:
Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.



Duties:

• This role focuses on driving the growth of Real-Time CDP Collaboration, our data collaboration and clean room application. Specifically, this role focuses on post-sale value realization and adoption. You will work with cross-functional teams to:
  • Drive adoption of Real-Time CDP Collaboration
  • Lead match-making initiatives within the existing customer base, in partnership with sales and post-sales account leads
  • Create compelling account-based activations to drive trial and adoption
  • dvise customers on strategy and campaign opportunities and deliver active collaborations
  • Review ongoing results and learnings with customers to power ongoing collaboration
  • Contribute to product-led adoption initiatives
  • Support asset creation for Real-Time CDP Collaboration
    • Collaborate with product, product marketing, and sales teams to develop impactful assets (slides, one-pagers, FAQs).
    • Research emerging industry needs and update assets accordingly with the latest product and market information.
    • Own timely updates of assets to reflect the most up-to-date product and market information
  • Support partnership activities to deliver value to sell-side partners
    • Collaborate with PM and business development teams to create compelling narratives to attract new partners
    • Regularly connect with top partners to jointly drive advertiser demand that leads to live collaborations

Skills:

• 5-7 years of work experience in advertising technology or marketing technology, direct experience in programmatic advertising technology, media buying or planning (agency or client-side), and launching or managing data collaboration applications is a plus
• While this role is within Product Marketing, experience across customer success management, account management, and post-sale adoption is extremely relevant and welcomed, given the focus on value realization.
• Demonstrated success in driving product adoption programs and delivering outcomes such as ongoing active usage
• Demonstrated success in program management of multiple marketing-related initiatives and collaborating with cross-functional stakeholders
• bility to translate technical capabilities into benefits and value that excite customers in the digital advertising and marketing space
• n entrepreneurial mindset to ideate and develop new processes and initiatives, rather than simply supporting those of others

Education:

• BA/BS or equivalent experience with strong performance in quantitative coursework and demonstrated success. MBA is preferred but not required.

BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.


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