Digital Marketing Coordinator

Job Description

Job Description

Description:

Launch your marketing career with hands-on experience across every facet of modern digital marketing.

Colton RV & Marine is looking for an ambitious early-career marketer who wants to learn every aspect of modern marketing. The Digital Marketing Coordinator will play a key role in managing website content and inventory listings, supporting SEO and AI-driven content creation, assisting with events and RV shows, and helping execute marketing operations across multiple locations.

This is an in-person role ideal for someone with a marketing or communications degree, strong writing skills, a natural comfort with technology that is analytically minded with a desire to grow their career in a fast-paced environment.

Key Responsibilities Include:

Website & Inventory Management

• Review new inventory listings and verify information before publishing to the website
• Upload, organize, and maintain web content
• Monitor website accuracy and support a positive user experience

Content Marketing:

• Utilize technology and AI to create blog content with assistance for internal team members
• Support ongoing SEO initiatives and website optimization across all websites

Marking Data Analytics:

• Leverage Google Ads and Analytics reporting to identify trends and opportunities within the department
• Build agents and gpts to combine marketing and sales data to understand marketing impact within the company

Event Marketing:

• Assist with marketing initiatives at shows and dealership events.
• Support event setup, signage, promotional materials, and logistics, and engage with customers during events

Marketing Operations:

• Run daily store reports, cards, and broadcast to all of our locations to improve corporate communication
• Assist in online profiles like Google My Business
• View and analyze Google Analytics reports

• Education and Experience Qualifications:
• Bachelor's or Associate's Degree in Marketing, Communications, Business, or related field is a plus.
• 0-3 years of marketing, communication, or digital marketing
• Willingness to travel for events, shows, and dealership activities
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Valid Driver's License

Knowledge, Skills, and Abilities:

• Strong written and verbal communication skills
• Proficiency with Microsoft Office and Google Workspace applications
• Familiarity with AI tools such as ChatGPT or other content-generation platforms
• Experience creating or managing a website, blog, social media account, or personal digital project preferred
• Strong attention to detail and organizational skills
• Ability to work independently and collaboratively within a team environment
• Strong problem-solving and critical thinking skills
• Customer-focused mindset with a positive and professional attitude

Benefits:

• Competitive salary (commensurate with experience)
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Employee discounts on RVs, boats, parts, and services
• Opportunities for advancement within a driven, growing company