Growth and Performance Marketing Manager (El Paso)

We're Hiring: Growth & Performance Marketing Manager

Drive Growth. Create Impact. Make Every Campaign Count.

Are you a results-driven marketing professional who thrives on turning advertising investments into measurable business growth? Do you know how to build, launch, and optimize high-performing campaigns—not just oversee them?

At Wannamaker Management Corporation - a group of Law Firms, we're looking for a Growth & Performance Marketing Manager to help expand our reach, connect individuals and families with the legal representation they need, and drive sustainable growth across our legal brands.

This is an exciting opportunity for a bilingual marketing professional who combines strategic thinking with hands-on expertise in paid media, lead generation, and conversion optimization.

We're looking for someone who doesn't just develop marketing strategies—they bring them to life, measure results, and continuously improve performance.

What You'll Do

Own Paid Media Strategy & Execution

• Develop and execute targeted advertising strategies across multiple legal brands, markets, and audiences.
• Personally manage and optimize campaigns on Meta (Facebook and Instagram), Google Search, and Google Local Services Ads.
• Explore and test emerging advertising opportunities, including TikTok and other digital platforms.
• Manage advertising budgets, optimize spending, and maximize return on investment.
• Collaborate with radio and television partners to evaluate opportunities, negotiate placements, and measure campaign effectiveness.

Turn Marketing Performance Into Business Growth

• Drive qualified leads that convert into consultations and signed clients.
• Monitor campaign performance, lead quality, conversion rates, and customer acquisition costs.
• Partner with creative teams to develop compelling, culturally relevant advertising for English- and Spanish-speaking audiences.
• Improve landing pages, lead forms, call tracking, and campaign attribution.
• Use HubSpot or similar CRM platforms to connect marketing performance with business results.
• Continuously test, analyze, and refine campaigns to improve outcomes.

Collaborate, Innovate & Lead Growth

• Work closely with the Marketing Director, legal teams, and business leaders to align campaigns with organizational priorities.
• Collaborate with sales teams to identify conversion opportunities and improve lead quality.
• Coordinate with agencies, freelancers, and media partners while maintaining ownership of campaign performance.
• Identify opportunities to expand marketing capabilities and potentially help build a dedicated Growth team as the organization evolves.

What We're Looking For

Required Qualifications

• Professional fluency in English and Spanish .
• Previous marketing or growth experience within a law firm or legal services organization .
• Experience developing marketing campaigns targeting U.S. Hispanic audiences .
• Demonstrated hands-on expertise managing Meta Ads and Google Search campaigns .
• Experience managing substantial paid advertising budgets and optimizing performance using data.
• Knowledge of Google Local Services Ads or the ability to quickly learn platform requirements.
• Familiarity with HubSpot or similar CRM systems, conversion tracking, and lead attribution.
• Strong analytical, communication, problem-solving, and project management skills.
• Ability to independently execute campaigns while collaborating across multiple teams.

Preferred Qualifications

• Experience planning, negotiating, or evaluating radio and television advertising.
• Experience managing agencies, freelancers, or marketing teams.
• Experience developing growth strategies across multiple brands or geographic markets.

What Success Looks Like

In your first 90 days, you'll have the opportunity to:

• Evaluate existing advertising campaigns, tracking systems, and marketing performance.
• Establish clear performance benchmarks across brands and advertising channels.
• Identify and implement improvements to priority campaigns.
• Explore opportunities to expand lead generation through digital and traditional media.
• Build a structured approach to creative testing, campaign optimization, and future growth.

Why Join Our Team?

At Wannamaker Management Corporation - a group of Law Firms, marketing is about more than impressions and clicks. It's about helping people discover legal services that can make a meaningful difference in their lives.

You'll have the opportunity to:

• Make a measurable impact: See how your campaigns contribute directly to organizational growth.
• Own your work: Take responsibility for strategy, execution, testing, and results.
• Work across multiple brands: Develop diverse campaigns targeting different markets and audiences.
• Grow professionally: Help shape the future of our performance marketing function.
• Contribute to a meaningful mission: Connect individuals and families with legal representation when they need it most.

Ready to Make an Impact?

If you're a bilingual marketing professional who loves data, creative experimentation, and building campaigns that deliver real results, we want to hear from you!

Apply today and help us take our growth strategy to the next level.

Wannamaker Management Corporation is an equal opportunity employer. We are committed to providing equal employment opportunities in accordance with applicable law.