Content Coordinator

Content Coordinator

This position will remain open until filled, with a first look at applications on September 14, 2026. The City of Lincoln City has a great opportunity for a full-time Content Coordinator! Explore Lincoln City is seeking a creative and organized individual to fill the full-time position. Responsibilities include developing, shaping, and distributing compelling written, visual, and digital content across various social media and digital marketing channels to inspire visitation, support economic development, and elevate the Lincoln City brand. The Content Coordinator serves as a storyteller, producer, and curator of original content, capturing the Lincoln City experience through photography, video, and writing; sharing it through owned, earned, and paid platforms, including Explore Lincoln City's website, social media platforms, newsletters, public relations efforts, and print materials. The Content Coordinator regularly engages with local businesses, attractions, and community events to stay connected to what's happening in Lincoln City and to authentically represent the visitor experience—in all, showcasing Lincoln City as a premier coastal destination. This is an on-site position based in Lincoln City, Oregon. Content created in this position is the property of the City of Lincoln City—subject to various contracts with local and industry partners. If you are interested in this position, and meet the minimum qualifications, we encourage you to apply!

Create, manage, and distribute original content, which positively positions Lincoln City as a premier travel destination and champions the Lincoln City experience through storytelling. This position is responsible for curating content and information across all marketing channels including owned, social, and earned media activities.

Develop, execute, and publish original consumer and industry content. Be the person who finds the essence of Lincoln City, documents it and presents it to potential guests via a variety of marketing and communications channels.

Support organizational and marketing initiatives to strategically drive traffic, engagement, leads, and awareness that increase and maintain visitation to Lincoln City.

Produce original photo and video content suitable for use in all owned media such as, websites, social media channels, and newsletters. Oversee budgets for photo and video projects.

Coordinate content for Explore Lincoln City websites for use on landing pages, blogs, and other digital distribution methods. Develop annual editorial calendars to guide storytelling and marketing efforts. Support public relations efforts through written and visual content development.

Manage Explore Lincoln City's social media channels. Create, post, and monitor content across all channels. Plan, implement, and maintain the annual content calendar and provide recommendations for future social media investments. Develop strategies for all social media tactics. Understand the nuances, advantages, and shortcomings of each platform, and know how to utilize data in formulating a campaign strategy.

Create and distribute reoccurring electronic consumer and industry newsletters. Contribute content and written copy for print collateral including visitor guide, web collateral including blog posts, and paid sponsored placements.

Manage, maintain, and organize Explore Lincoln City's photo and video library, ensuring assets are easily accessible and delivered promptly to internal teams and external partners.

Assist with identifying and coordinating external content contributors, influencers, and partners as directed.

Analyze content channels using key performance metrics. Generate reports and provide recommendations to the Marketing Manager.

Research and stay current on social media trends (across varying platforms), digital marketing trends and best practices. Analyze marketing and content strategies from competitive destinations.

Regularly visit Lincoln City businesses, attractions, and points of interest to meet content development needs. Maintain a well-informed working knowledge of the attractions and services available in the area to visitors. Attend community events and capture photo and video content for social media and marketing use.

Work collaboratively with internal marketing and other City staff on overall efforts to promote Lincoln City. Provide occasional general marketing support to other City departments as needed. Coordinate with vendors as required.

Maintain a professional and positive demeanor when engaging with stakeholders, acting as a Lincoln City ambassador.

Drive City owned vehicles.

Other duties as assigned.

Provide assistance to other staff as workload and staffing levels dictate. Special event or Visitor Center staff coverage may be required on weekends as assigned. Must react to change productively and handle other essential tasks as assigned. Maintain work areas in a clean and orderly manner.

High School education, or equivalent, supplemented by two years of college in communications, journalism, marketing, tourism or a related field, or two years of relevant work experience. Proficient with content distribution channels including online and social media. Strong verbal, written and visual communication skills, including copywriting, storytelling, editing, proofreading, and photo/video production. Working knowledge of social media platforms. Working knowledge of web-based content management systems such as WordPress or Craft and Search Engine Optimization (SEO) best practices. Successful candidate must be a detail orientated, creative self-starter with a strong ability to consider a wide and diverse audience. Must be capable of working independently, exercising sound judgement, discretion and initiative while utilizing tact and courtesy in frequent contact with business and industry representatives, government officials, members of the media and the public. Excellent organizational, time management, and customer service skills are essential. Intermediate experience with word processing, spreadsheet, and database software. Flexible working hours include some nights and weekends.

Valid driver's license with good driving history.

Four-year college degree in communications, journalism, marketing, tourism, or another related field. Experience working for a destination marketing organization, hospitality, or other tourism entity. Knowledge of the Lincoln City community. Thorough knowledge of marketing trends as related to the travel industry. Experience with Macintosh systems and Adobe Creative Suite software. Advanced writing and photo/video skills.

While performing the duties of this position, the employee is frequently required to sit, stand, communicate, reach, and manipulate objects, tools or controls. The position requires mobility and visual acuity, including the ability to view a computer screen. The employee is occasionally required to bend, climb up 20 feet, squat and kneel as well as stand for long periods. Duties involve moving materials weighing up to 10 pounds on a regular basis and occasionally requires moving materials weighing up to 40 pounds. Manual dexterity and coordination are required over 50% of the work period while operating standard office equipment such as computer keyboard and telephone as well as performing other marketing-related duties.

This position works both indoors in an office environment and outside for events and marketing initiatives, The noise level is typical of most office environments with telephones, personal interruptions, and background noises. Work is also subject to public scrutiny and comment, which must be managed professionally and graciously. Ability to travel on occasion. Some exposure to weather, traffic and other elements when performing duties outside the office.

Works under the general supervision of the Explore Lincoln City Marketing and Communications Manager.

Benefits Include: Medical, Dental, Vision, Paid Vacation, Paid Holiday, Sick Leave, Life Insurance, Long Term Disability, Public Employee Retirement System, Deferred Compensation Plan, Flexible Spending Accounts, Employee Assistance Program, and much more.