Digital Marketing Manager

Job Description

Company Description

The Art of Living is a global wellness non-profit. We are agile, collaborative and our goal at Art of Living (AOL) is to serve society by strengthening the individual. Sri Sri School of Yoga North America is a subsidiary of AOL providing a comprehensive and multidimensional yoga education. Sri Sri Yoga offers various yoga courses – yoga foundations, yoga teacher training (200 hours), yoga for children, etc. as well as an online yoga studio.

We are looking for a self driven and entrepreneurial Marketing Manager to join our team. Someone skilled at creating and optimizing social media ads campaigns and with a passion for making others’ lives better and is deeply aligned in the vision of the organization. Highly self-motivated and goal oriented. Proven track record of defining vision, plan and executing to achieve goals.

Role Description

This is a full-time remote role for a Digital Marketing Manager at Sri Sri School of Yoga. The Digital Marketing Manager will be responsible for:

• developing, communicating and executing an effective paid media marketing plan within the defined budget to drive sales & build awareness about the Sri Sri Yoga brand.
• creating and optimizing Paid Search, Programmatic (Display & Video), and Social (Facebook, LinkedIn, Twitter & Instagram), Native Ads campaign
• managing daily, monthly, quarterly and annual campaign budgets and continually improve cost per acquisition (CPA), conversion rates (CR), and return on ad spend (ROAS).
• working with graphic designers, copy writers, video creators and printers/production houses to create marketing material to be used for paid media
• social media marketing, lead generation, marketing, web analytics, and digital marketing tasks.

Required Experience/Skills

• Monitoring & optimization of campaigns to maximize return on investment
• Creation and implementation of campaign multivariate test experiments to identify optimal campaign settings including: 
• Create and execute keyword management, creative testing, and bidding strategies on PPC search, 
• Create ads and audiences based on funnel segmentation
• Utilize reporting tools (GA, Ads Manager) to develop insights and action items to achieve goals
• Set up and organize tracking links for paid social campaigns
• Utilize best practices to manage campaign strategy, structure, and reporting
• Conduct SEM audits for campaign research
• Create and implement geo-tagging, geo-relevance, geo and SEO testing.
• Test properties on various devices such as desktop browser, mobile browsers and mobile apps (iPhone, Android, etc.)
• Proven history of strong project management skills and high attention to details

Qualifications

• Social Media Marketing and Digital Marketing skills
• Lead Generation and Marketing skills
• Web Analytics knowledge
• Experience in digital marketing strategies
• Excellent analytical and problem-solving skills
• Ability to work independently and remotely
• Experience in the wellness or education industry is a plus
• Bachelor's degree in Marketing, Business, or related field

Benefits

• 401(k)
• Health insurance
• Paid time off