Digital Marketing Specialist

Benefits Health insurance Paid time off Vision insurance Wellness resources 401(k) 401(k) matching Company parties Competitive salary Dental insurance Employee discounts Free food & snacks Opportunity for advancement Parental leave Digital Marketing Specialist (Owned Channels, Loyalty, Third-Party Delivery) Capriotti's Sandwich Shop | Las Vegas, NV | Marketing Department The Role The Digital Marketing Specialist runs and improves our owned-channel marketing (email, SMS, app and push) and supports menu and offer performance on third-party delivery (3PD) platforms. This is a hands-on role: you'll build campaigns, QA thoroughly, track results and turn what you learn into improvements. Why You'll Love This Role Senior leadership visibility: Your work and insights will be shared directly with senior leadership, giving you a real voice in how the brand grows. Launch something new: Help build and launch a brand-new rewards program, a high-impact initiative you can point to as your own. Ownership and impact: Own campaigns end to end and see the direct results of your work on traffic, sales and guest loyalty. Room to grow: Gain hands-on experience across CRM, loyalty and third-party delivery in a role built for development. What You'll Do Run the owned-channel promotional calendar across email, SMS, app and push. Translate business goals (traffic, same-store sales, loyalty growth, catering, limited-time offers) into offer and testing recommendations. Play a key role in launching our new rewards program, from member journeys and offer strategy to launch campaigns and post-launch performance tracking. Build and manage segmentation strategies (new/returning, high-value, lapsed, catering prospects, loyalty tiers, geo/store cohorts). Maintain triggers, suppression logic and frequency caps to protect deliverability and reduce fatigue. Build, QA, schedule and deploy all owned-channel campaigns, and own targeting, UTMs/links and personalization setup. Monitor and report performance (engagement, conversion rate, revenue, AOV, efficiency/ROAS, unsubscribes/complaints) and document next-step optimizations. Support third-party delivery merchandising and offer strategy (featured items, bundles, add-ons, upsells, category placement), and track attach rate, AOV lift, conversion impact and redemption/profitability. Partner with stakeholders and vendors to put changes in place, validate results and troubleshoot quickly. What You'll Bring 2+ years in digital/CRM marketing with hands-on campaign execution experience Strong QA discipline and attention to detail (offers, targeting, links, tracking) Comfort with performance reporting and turning data into action Preferred: QSR, retail or franchise experience and exposure to third-party delivery About Us At Capriotti's, our passion is to be extraordinary. Being extraordinary gives our lives meaning. It gives our lives purpose. It keeps life interesting and allows us to look forward to the future. What does it mean to be extraordinary? It is the polar opposite of just plain ordinary. We wake up each day to be remarkable, to be exceptional, to be amazing, to be astounding. #J-18808-Ljbffr