Growth & Marketing Lead
Modern Pediatrics of Austin
About Us Modern Pediatrics (MP) is half tech startup, half pediatrics practice - we were founded on the singular goal of creating the best possible experience imaginable for children, their families, and providers. Following this goal as our north star, we've developed a unique care model in pediatrics:
- All well-child and sick care occurs in the patient's home
- 24/7 accessibility through virtual care (text message, phone, video visit)
- Membership pricing which makes the service available to the broadest range of families possible, not just the wealthy
- Ownership of overall growth & marketing strategy
- New city go-to-market strategy
- Campaign management across digital and traditional channels
- Community partnerships and events
- Measuring success through reporting & analytics
- Managing external agency & design partners
- Creative execution & copywriting
- Budget allocation across channels
- Growth experiments
- Customer surveys & interviews
- Creative + analytical - you pride yourself on your ability to strike the rare balance between creativity and analytical thinking
- Execution machine - you love getting things done and have always impressed your colleagues with your work ethic
- Testing, testing, testing - you're constantly testing new ideas and appreciate both incremental gains that compound over time, as well as outright home-runs
- Ownership mindset - you set ambitious goals, spin up initiatives from scratch, and insist on owning the outcomes, both good and bad
- Previous experience - you may have worked at a creative agency, a consumer brand, or a high-growth startup. Bonus: you have direct experience building a national brand through local market activations
- Equity
- Medical / dental / vision
- Generous PTO
- 401k
Vacancy posted 4 days ago
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